Bepanthen and Energy BBDO launch Skin Like Me campaign
Showcasing an AI tool that helps kids with skin conditions by making their favourite cartoons more representative and inclusive.
){kind=avatar}
A new global project has been launched by Bepanthen and Energy BBDO called Skin Like Me (in Spanish “Muestra Tu Marca”). It’s an AI tool that helps kids with skin conditions by making their favourite cartoons more representative and inclusive.
Energy BBDO partnered with innovation studio Kollectiff to develop a tool for tracking facial features on cartoon characters, overcoming challenges associated with symmetry and movement patterns. By integrating computer vision techniques and AI, the face mapping technology can create nearly one million unique videos for audiences within seconds.
To launch, Energy BBDO partnered with Pinguim Content, the production house behind El Mundo de Luna, a popular Latin American cartoon, to help kids feel represented in a character they love. Families can go onto the website, customise Luna’s face to match their own marks, and generate an episode of “El Mundo de Luna” customised to them.
The campaign is launching in Mexico, then will roll out globally in LATAM, EMEA, and APAC for the remainder of 2024 and into 2025.
Credits
View on- Agency Energy BBDO/Chicago
- Production Company In-House at Agency
- Director Flynn Drew
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Energy BBDO/Chicago
- Production Company In-House at Agency
- Director Flynn Drew
- Director of Production Energy BBDO/Chicago
- Executive Director of Music Energy BBDO/Chicago
- Director of Production – Studio Energy BBDO/Chicago
- DP Energy BBDO/Chicago
- Global Chief Creative Officer David Lubars
- Global Client Creative Lead Luiz Sanches
- Chief Creative Officer of North America Chris Beresford-Hill
- Chief Creative Officer Josh Gross
- Executive Creative Director Andrea Siqueira
- Creative Director Ricardo Salgado
- Creative Director Murilo Santos
- Senior Copywriter Peter McCormick
- Art Director Caitlin Madlinger
- Director of Creative Services Erin Welsh
- Associate Design Director So A Ryu
- Motion Designer Anna Gainer
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Energy BBDO/Chicago
- Production Company In-House at Agency
- Director Flynn Drew
- Director of Production Energy BBDO/Chicago
- Executive Director of Music Energy BBDO/Chicago
- Director of Production – Studio Energy BBDO/Chicago
- DP Energy BBDO/Chicago
- Global Chief Creative Officer David Lubars
- Global Client Creative Lead Luiz Sanches
- Chief Creative Officer of North America Chris Beresford-Hill
- Chief Creative Officer Josh Gross
- Executive Creative Director Andrea Siqueira
- Creative Director Ricardo Salgado
- Creative Director Murilo Santos
- Senior Copywriter Peter McCormick
- Art Director Caitlin Madlinger
- Director of Creative Services Erin Welsh
- Associate Design Director So A Ryu
- Motion Designer Anna Gainer
“Representation is so important, especially for kids, at a young age, and to love our skin and to feel seen is the first step for building a strong character and an environment of inclusivity. As a brand with more than 75 years dedicated to skin health, Bepanthen has this responsibility, and have made it, its mission to embrace and give visibility to all kinds of skin conditions in a real, unfiltered way, ensuring our consumers feel seen and understood, aiming for a global change in the category.” said Patricia Corsi, Global Chief Marketing, Digital, and Information Technology Officer at Bayer.
"There's so much apprehension and negativity around AI's impact on society. With Bepanthen, we're harnessing AI for good, helping kids with skin conditions see themselves represented in the content they love.'' adds Josh Gross, Chief Creative Officer at Energy BBDO.
“Kids, especially at a young age, need to feel seen in order to grow a stronger emotional muscle. Technology can help us give that to them.” adds Andrea Siqueira, the Executive Creative Director at Energy BBDO behind the campaign.
