BHF's mini monologue with a lot of heart
Siri Bunford's latest for the British Heart Foundation sees a schoolboy deliver a memorable piece to camera.
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Credits
View on- Agency MullenLowe/London
- Production Company Knucklehead
- Director Siri Bunford
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Credits
View on- Agency MullenLowe/London
- Production Company Knucklehead
- Director Siri Bunford
- Post Production The Mill/London
- Sound Design Factory Studios/London
- Music Theodore Music
- Chief Creative Officer Jose Miguel Sokoloff
- Executive Creative Director Mark Elwood
- Creative Misha Newby
- Producer Barney Ferguson
- Producer Matthew Brown
- Production Manager Cat Irving
- DP Jim Jolliffe
- Editor Xavier Perkins
- Post Producer Louise Unwin
- 2D Lead Artist Daniel Sanders
- 2D Assistant Lucie Brant
- Colourist Matthieu Toullet
- Sound Designer Phil Bolland
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Credits
powered by- Agency MullenLowe/London
- Production Company Knucklehead
- Director Siri Bunford
- Post Production The Mill/London
- Sound Design Factory Studios/London
- Music Theodore Music
- Chief Creative Officer Jose Miguel Sokoloff
- Executive Creative Director Mark Elwood
- Creative Misha Newby
- Producer Barney Ferguson
- Producer Matthew Brown
- Production Manager Cat Irving
- DP Jim Jolliffe
- Editor Xavier Perkins
- Post Producer Louise Unwin
- 2D Lead Artist Daniel Sanders
- 2D Assistant Lucie Brant
- Colourist Matthieu Toullet
- Sound Designer Phil Bolland
Some lovely copywriting and a bucketload of charm from the pint-sized protagonist of this British Heart Foundation spot elevate it to a memorable slice of first-person delivery.
Directed by Knucklehead's Siri Bunford through Mullenlowe, Boy sees exquisitely-named ten-year-old Mickey Pickles highlight the range of conditions researched by the BHF, all whist striding through his front garden and home.
Boy is MullenLowe’s second campaign for the BHF since the brand launched its new proposition, Beat Heartbreak Forever, last year.
