Bollywood craft Zéro Étiquette ad for Jennyfer

Production companies Bollywood and K48 production have produced, for the creative agency Buzzman in collaboration with the French brand Jennyfer, a new campaign film with unusual and unique characters.

The film is directed by Leone, an Italian director who founded K48 production and is a partner of C41, which has directed numerous films for as many important brands. His films oscillate between fashion and storytelling while maintaining his characteristic traits that make his films unique.

The story focuses on modern society where prejudices and “Étiquette” reign, the goal of this fashion film is to break these stereotypes to go beyond the mere appearance. The film is composed of seven female characters, with a strong and recognizable personality. Through the choice of locations and outfits they interpret a certain role fairs of their own personality.

The goal is to make people feel confident about themselves so as not to judge only appearance.

A film set in the great metropolis of Milan that offers numerous suggestive locations able to tell the story in the best way.