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An ice cream is never just an ice cream.

In this new spot for Cadbury’s, a father is caught off-guard by the tongue-in-cheek kindness of his daughter, their roles reversed, if only for a moment. A clean shed merits just reward, Cadbury’s Dark Milk Ice Cream, for grown-ups.

Amelia Hashemi directs a simple story, richly told through textured, nuanced performances, with care and attention paid to the finer details.

MindsEye produced this film for VCCP.

Cadbury – Ice Cream For Grownups

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