Cannes Contenders: Brazil
Publicis Groupe - PXP and Publicis Production CPO Tato Bono shares how brand rivalry is always a winner, and how harnessing the sun might just make a serious change.
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Burger King Brazil Taste for Lawyers
It reminds us of the good old days of brand rivalry, which certainly produced some of the best cases in history (e.g., Coca-Cola vs. Pepsi).
It also adds the clever idea of giving away the sandwich for free to the lawyers.
Credits
View on- Agency AlmapBBDO/Sao Paulo
- Production Company Sentimental Filme/Brazil
- Director Guilherme Petry
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Credits
View on- Agency AlmapBBDO/Sao Paulo
- Production Company Sentimental Filme/Brazil
- Director Guilherme Petry
- Executive Producer Marcos Araujo
- Sound/Music Jamute
- Executive Audio Producer/Music Producer James Feeler
- Sound Engineer Eduardo Barbosa
- Sound Engineer Otavio Bertolo
- Sound Engineer Marcelo Filho
- Sound Engineer Sanjai Cardoso
- Chief Creative Officer Marco (Pernil) Giannelli
- Executive Creative Director Fernando Duarte Silva
- Executive Creative Director Henrique Cerdan Del Lama
- Creative Fernando Sau
- Creative Hiroito Takahashi Gomes
- Creative Isabella Remelli
- Director of Production (HP) Diego Villas Boas
- Producer Victor Alloza
- Producer Marcia Granja
- Art Director Pedro Henrique Rodrigues
- DP Flavio Zangrandi
- Editor Lucas Camara
- Editor Rafael Cereda
- Post Producer Diego Nascimento
- Post Producer Lucas Marini
- Colorist Daniel Mendes / Colorist
- Colorist Alex Lopes
- Music Producer Charly Coombes
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AlmapBBDO/Sao Paulo
- Production Company Sentimental Filme/Brazil
- Director Guilherme Petry
- Executive Producer Marcos Araujo
- Sound/Music Jamute
- Executive Audio Producer/Music Producer James Feeler
- Sound Engineer Eduardo Barbosa
- Sound Engineer Otavio Bertolo
- Sound Engineer Marcelo Filho
- Sound Engineer Sanjai Cardoso
- Chief Creative Officer Marco (Pernil) Giannelli
- Executive Creative Director Fernando Duarte Silva
- Executive Creative Director Henrique Cerdan Del Lama
- Creative Fernando Sau
- Creative Hiroito Takahashi Gomes
- Creative Isabella Remelli
- Director of Production (HP) Diego Villas Boas
- Producer Victor Alloza
- Producer Marcia Granja
- Art Director Pedro Henrique Rodrigues
- DP Flavio Zangrandi
- Editor Lucas Camara
- Editor Rafael Cereda
- Post Producer Diego Nascimento
- Post Producer Lucas Marini
- Colorist Daniel Mendes / Colorist
- Colorist Alex Lopes
- Music Producer Charly Coombes
Corona Sun Reserves
A very important subject and an invitation to a movement. What I like is how the brand takes ownership of the sun, bringing benefits to society and shining a spotlight on a little-discussed issue.
It's an idea with global potential, since the problem is equally global.
Credits
View on- Agency Grey/Sao Paulo
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Credits
powered by- Agency Grey/Sao Paulo
Banco do Brasil Faces Negras
Brazil is a country where the level of education is low. The gap in historical references contributes to this. Recovering part of the history and empowering these figures is an important message for new generations.
Banco do Brasil, being a government institution, plays a fundamental role for society in this project.
Credits
View on- Agency WMcCann/Sao Paulo
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Credits
powered by- Agency WMcCann/Sao Paulo
Accor DNALL
What I like about this campaign is that it humorously captures a latent feeling shared by all travel enthusiasts as a benefit.
At the same time, it also plays with the current era in which humanity seeks answers to everything... even in the fact that we have DNA that makes us love travel.
Credits
View on- Agency AlmapBBDO/Sao Paulo
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AlmapBBDO/Sao Paulo
Purina Brazil The Cat Codes
I think this idea is brilliant. In the era of calls, cats have become familiar figures during work meetings, passing in front of the camera.
The idea of transforming what they type on the keyboard into discount coupons for pet food is simply genius.
Credits
View on- Agency Publicis/Sao Paulo
- Production Company Phono Filmes
- Director Bruno Sabongi
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Credits
View on- Agency Publicis/Sao Paulo
- Production Company Phono Filmes
- Director Bruno Sabongi
- Sound Jamute
- Executive Creative Director Arturo Marenda
- Creative Director Luis Figueiredo
- Creative Director Fernanda Machado
- Associate Creative Director Danubia Percinoto
- Art Director Andressa Codatto
- Copywriter Alexandre Freire
- Director of Integrated Production (HP) Valeria Andrighetti
- DP Bruno Sabongi
- Executive Sound Production James Feeler
- Music Producer James Feeler
- Music Producer Leck Gomes
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis/Sao Paulo
- Production Company Phono Filmes
- Director Bruno Sabongi
- Sound Jamute
- Executive Creative Director Arturo Marenda
- Creative Director Luis Figueiredo
- Creative Director Fernanda Machado
- Associate Creative Director Danubia Percinoto
- Art Director Andressa Codatto
- Copywriter Alexandre Freire
- Director of Integrated Production (HP) Valeria Andrighetti
- DP Bruno Sabongi
- Executive Sound Production James Feeler
- Music Producer James Feeler
- Music Producer Leck Gomes
