Cannes Contenders: France
Olivier Lefebvre, Co-President/Executive Creative Director and Partner at FRED & FARID Paris, cites the French work he thinks could be in with a chance of bagging some metal in Cannes next month.
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HandsAway Fearless Night
26% of women and gender minorities give up on going out alone at night. The charity HandsAway decided to act on this social issue making the darkest streets safer at night, TBWA used existing digital billboards as light sources: From 9 pm to 7 am, digital billboards across the poorly lighted streets of Paris became 20% more illuminated.
Credits
View on- Agency TBWA/Paris
- Production Company ELSE (In-House at TBWA France)
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Credits
View on- Agency TBWA/Paris
- Production Company ELSE (In-House at TBWA France)
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Morgane Alexandre
- Art Director Sebastien Skrzypczak
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA/Paris
- Production Company ELSE (In-House at TBWA France)
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Morgane Alexandre
- Art Director Sebastien Skrzypczak
National Rugby League Line For Change
In France, according to a survey, 75% of professional rugby players would not feel comfortable talking about homosexuality. To break the taboo, the National Rugby League and Fred&Farid Paris decided to put this data in the most visible place, on the field. They created and painted a new line, at the 75th meter, and everyone noticed this unusual line on the field: players, fans, millions of viewers, clubs, journalists, politicians… It broke the taboo and opened a huge debate. A few weeks later, Jeremy Clamy Edroux was the first professional male rugby player to come out.
Credits
View on- Agency Fred & Farid/Paris
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Credits
powered by- Agency Fred & Farid/Paris
Carrefour The Healthy Map
Junk food is a health issue for three billion gamers of all ages, and especially for younger people. So, Carrefour and Publicis Conseil launched a creative map on Fortnite, the 'Healthy Map'. The very first map where players will gain life only by eating fruits and vegetables.
Credits
View on- Agency Publicis Conseil/Paris
- President Marco Venturelli
- Account Manager Marie Wallet
- Creative Edgar Heusch
- Creative Jean-Francois Goize
- Creative Morgan Carrio
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Credits
powered by- Agency Publicis Conseil/Paris
- President Marco Venturelli
- Account Manager Marie Wallet
- Creative Edgar Heusch
- Creative Jean-Francois Goize
- Creative Morgan Carrio
Prime Video Orelsan
A brilliant concept from Marcel Paris to launch the Prime Video documentary dedicated to Orelsan, the French Eminem. The documentary traces the artist's journey from Caen (his hometown) to Paris, using an innovative media campaign.
Credits
View on- Agency Marcel/Paris
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Credits
powered by- Agency Marcel/Paris
