Cannes Contenders: France

Burberry Open Spaces

At first sight this Burberry campaign doesn't look so French. But Open Spaces is indeed a French advert as it was conceived by [French directing team] Megaforce. Will they end up winning their third Grand Prix this year?

Burberry – Open Spaces

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Agency Client Direct
Production Company Riff Raff
Director Megaforce

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Agency Client Direct
Production Company Riff Raff
Director Megaforce
Edit Company Final Cut/London
SFX MachineShop
Editor Joe Guest
VFX The Mill/New York
Creative Director Alex Lovejoy

Senior VFX Producer Ryan Hancocks
Sound Design Sam Ashwell
Brand
Producer Will Preston George
Production Designer Marco Puig
DP Justin Brown
Colorist Emiliano Serantoni
Choreographer (LA)HORDE

Stylist Ana Steiner
Hair Stylist Hiroshi Matsushita
Makeup Artist Gemma Smith-Edhouse
Sound Designer Jake Ashwell
Producer Cathy Hood
Chief Creative Officer Riccardo Tisci

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BackMarket Hack Market

Another gem coming from France that is making rounds outside our borders is this clever Back Market activation. The brand that sells refurbished smartphones hacked a number of Apple Stores via Airdrop. We love the shade directed towards Apple.

Back Market – Back Market - Hack Market

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Agency Marcel/Paris

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Agency Marcel/Paris

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UNESCO Cookie Factory

This other one stays within the hacking theme. UNESCO managed to make algorithms go crazy by coming up with irrational user profiles.

UNESCO – Cookie Factory Trailer

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Agency DDB/Paris
Production Company makemepulse

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Agency DDB/Paris
Production Company makemepulse
Head of Production Gregory Bruneau
Post Production Mikros/Paris
VFX Julien Pinot
VFX Producer Nicolas Huguet
Music Universal
Head of Post Production Jerome Deplatiere

Art Director Charlotte Faurisson
Post Producer Sylvie Dumas
Art Director Shanel Redzheb
Chief Creative Officer Alexander Kalchev
Copywriter Lucie Guidon
Creative Director Pierre Mathonat
Creative Director Alexis Benbehe

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Lacoste The 9th Lane

The list wouldn't be complete if we didn't mention work that can win big at Cannes that comes from our own agency. The 9th Lane, for Lacoste, is definitely one of them.