Cannes Contenders: France
Julien Sens and Rayhaan Khodabux, Senior Creatives at BETC Paris, on this year's best of France, which includes street shoots, soccer switch outs, and shoplifting.
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Orange WoMen’s Football
No surprise with the Orange WoMen’s Football campaign by Marcel that will go big. This was the first big campaign launched after the last year’s Cannes festival and we were thinking “wow, they already released next year’s Grand Prix, that was fast”. This might go big in Glass, Entertainment for Sport and even Film. Bravo.
Credits
View on- Agency Marcel/Paris
- Production Company Prodigious Paris
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Credits
View on- Agency Marcel/Paris
- Production Company Prodigious Paris
- Chief Creative Officer Gaetan Du Peloux
- Chief Creative Officer Youri Guerassimov
- Creative Director Xavier Le Boullenger
- Copywriter Antonin Jacquot
- Art Director Vincent Teffene
- Executive Creative Director Fabrice Delacourt
- Head of Production Timothe Rosenberg
- Ad Agency Publicis Conseil/Paris
- Junior Art Director Sam Salou
- Motion Designer Julien Taillez
- Client Lead Anne Dauve
- Graphic Designer Luc Noehringer
- Graphic Designer Louis Nicod
- Graphic Designer Paul Creze
- Graphic Designer Leo Auger
- Graphic Designer Adrien Vernier
- Post Producer Franck-Herve Marc
- VFX Artist Guillaume Riboulet
- VFX Artist Publicis Conseil/Paris
- VFX Supervisor Publicis Conseil/Paris
- VFX Supervisor Matt Cabaret
- VFX Supervisor Francois Xavier Clement
- Sound Design Prodigious Paris
- Sound Producer Joel Tessonneau
- Sound Prodigious Paris
- Editor Mickael Bandela
- Post Producer Jonathan Keita
- Lead Flame Artist/VFX Supervisor Nicolas Vogel
- VFX Artist Emilia Redondy
- Audio Mixer Olivier Vehert
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Marcel/Paris
- Production Company Prodigious Paris
- Chief Creative Officer Gaetan Du Peloux
- Chief Creative Officer Youri Guerassimov
- Creative Director Xavier Le Boullenger
- Copywriter Antonin Jacquot
- Art Director Vincent Teffene
- Executive Creative Director Fabrice Delacourt
- Head of Production Timothe Rosenberg
- Ad Agency Publicis Conseil/Paris
- Junior Art Director Sam Salou
- Motion Designer Julien Taillez
- Client Lead Anne Dauve
- Graphic Designer Luc Noehringer
- Graphic Designer Louis Nicod
- Graphic Designer Paul Creze
- Graphic Designer Leo Auger
- Graphic Designer Adrien Vernier
- Post Producer Franck-Herve Marc
- VFX Artist Guillaume Riboulet
- VFX Artist Publicis Conseil/Paris
- VFX Supervisor Publicis Conseil/Paris
- VFX Supervisor Matt Cabaret
- VFX Supervisor Francois Xavier Clement
- Sound Design Prodigious Paris
- Sound Producer Joel Tessonneau
- Sound Prodigious Paris
- Editor Mickael Bandela
- Post Producer Jonathan Keita
- Lead Flame Artist/VFX Supervisor Nicolas Vogel
- VFX Artist Emilia Redondy
- Audio Mixer Olivier Vehert
Heetch Greetings From La Banlieue
The Heetch Greetings From La Banlieue campaign by BETC is a fresh hook in the middle of the many 'fight against AI bias’ campaigns' because this time the solution is not technology, it’s… postcards. To make a giant tech company fix its algorithm by sending him postcards is a great storytelling. This is a pure direct marketing idea by essence, it’s smart and it worked.
Credits
View on- Agency BETC/Paris
- Production Company Sovage
- Director Julian Nodolwsky
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Credits
View on- Agency BETC/Paris
- Production Company Sovage
- Director Julian Nodolwsky
- Sound Design GUM/Paris
- Art Director Charles Dessaux
- Chief Creative Officer Stephane Xiberras
- Copywriter Sebastien Duhaud
- Copywriter Matthieu Bouilhot
- Executive Creative Director Olivier Aumard
- Producer Sebastien Lintingre
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Credits
powered by- Agency BETC/Paris
- Production Company Sovage
- Director Julian Nodolwsky
- Sound Design GUM/Paris
- Art Director Charles Dessaux
- Chief Creative Officer Stephane Xiberras
- Copywriter Sebastien Duhaud
- Copywriter Matthieu Bouilhot
- Executive Creative Director Olivier Aumard
- Producer Sebastien Lintingre
Celio Most Normal Shoot
Celio’s Most Normal Shoot campaign by BUZZMAN is a great outdoor campaign and a great product demo. To show that these clothes are for everyday people in the streets, they simply showcased real, everyday people in Google Street View wearing their clothes. They might have spent a very long time on Google to find all these 'models', and that’s what make this idea fun and clever.
Credits
View on- Agency Buzzman/Paris
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Credits
powered by- Agency Buzzman/Paris
Apple Miss You
Apple’s Miss You campaign produced by the Frenchies from DIVISION, and directed by the legendary François Rousselet, is well crafted (as usual), they recorded an original song that works perfectly, gives a fresh and modern vibe to the commercial.
Credits
View on- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Division/France
- Director Francois Rousselet
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Credits
View on- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Division/France
- Director Francois Rousselet
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Credits
powered by- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Division/France
- Director Francois Rousselet
Distance Rob It To Get It
Distance’s Rob It To Get It campaign by BETC is a fun promo/activation idea for a small Parisian shop which had incredible PR coverage and reached the famous Stephen Colbert talk show. To let people steal your product if you can outrun a professional runner is fun, it creates conversation (a lot) with a minimal budget. Smart and fun, this is the definition of a creative idea.
Credits
View on- Agency BETC/Paris
- Production Company Soldats
- Director Victor Sellier
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Credits
View on- Agency BETC/Paris
- Production Company Soldats
- Director Victor Sellier
- Chief Creative Officer Stephane Xiberras
- Art Director Jeremy Treccani
- Copywriter Corentin Salignat
- Executive Producer Pierre Cazenave-Kaufman
- Producer Thomas Duchene
- Line Producer Laurianne Metais
- Editor Gregoire Giral
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BETC/Paris
- Production Company Soldats
- Director Victor Sellier
- Chief Creative Officer Stephane Xiberras
- Art Director Jeremy Treccani
- Copywriter Corentin Salignat
- Executive Producer Pierre Cazenave-Kaufman
- Producer Thomas Duchene
- Line Producer Laurianne Metais
- Editor Gregoire Giral
