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WhatsApp One

This shows the power of an authentic story! A story that comes right out of the brand. It is such a nice piece of work, well directed, well cast and beautifully crafted.

WhatsApp – ONE

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Burger King Confusing Times

I love the slightly sarcastic tone of voice alongside the wonderfully crafted images. The ad speaks right out of the confusion we are confronted with and it leads perfectly to the product – the Impossible Whopper – which IS confusing.

Burger King – Confusing Times

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Samsung Love Has No Boundaries

I never thought that i could share feelings with a spider! This has an entertaining story, and a perfectly, not-perfectly-animated spider. It communicates a feature of the product in a very entertaining way. 

Samsung – The Spider and The Window

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Terres Des Femmes Abolish Paragraph 219a

Abolish219a.com drew attention to a really bizarre German legal rule about abortion information. 

The aim was to remove a section, Paragraph 219a, from the code of law - and the campaign [out of Grey Hamburg] really helped to do this. 

It was an important message presented in a very lighthearted, simple and to-the-point manner. 

Terres De Femmes – Abolish Paragraph 219a 4

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#flutwein

This was a fantastic idea coming out of Germany but i have no idea if it was entered in Cannes. 

In July 2021, the Ahr River valley was affected by severe flood, the worst since 1910. It was catastrophic – destroying many buildings and causing at least 110 deaths. The Ahr  Valley is known for its fantastic wine, but most vineyards were ruined by flooding – or mud. The  #flutwein [Flood Wine] crowdsourcing campaign put up mudded bottles for auction to raise money to support businesses in the area.  

The campaign shows what advertising can do!  – The the truth put into the right words, in the right campaign and boom - people got help they urgently needed. 

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