Cannes Lions 2025: Entertainment, Sport, Music, and Gaming winners

ENTERTAINMENT LIONS

Presented with a shortlist that included impactful society changers and multi-platform monstrosities, the Entertainment jury, led by David Rolfe, Global Head of Production, WPP / Hogarth, Global, instead decided to give the Grand Prix to "an extraordinary, fictional film," that provided "a unique experience" - Hyundai's Night Fishing short for the Ioniq 5.

Shot 'by' the car (the narrative device being that all of the footage is captured by the vehicle's own cameras), and created by Innocean Seoul, with production by Innocean Seoul, Markenfilm Asia, Stannum and post by Planit Production, the jury were wowed by the "wedding of humanism and technology."

The golds were dished out to L'Oréal Paris The Final Copy of Ilon Specht for L'Oréal Paris by McCann Paris, with production by Breakwater Studios, Traverse32 and post by Craft and Traverse32; Haaland Payback Time for Clash of Clans by David New York, with production by Butter, Founder and Supercell; Hasbro Dungeons & Dragons: The Lost Episode by Ogilvy Sao Paulo, with production by A-Gandaia Studio, Jovem Nerd & Nonsense Creations, Os Bonequinhos, Overloud Estudio, Sailor Studio and post by Ogilvy Sao Paulo; Tide Collateral Stain Stories for Tide Oxi Boost by Saatchi & Saatchi New York, with production by O Positive and post by Heard City and Mackcut; Academy of Motion Picture Arts & Sciences - Rakish - Chicago Hearing Society Caption with Intention by FCB Chicago, with production by Believe TV and post by 456 Studios, Bogota and PES Motion Studio.

To see the full list of winners and shortlisted work, visit the Cannes Lions site.

ENTERTAINMENT LIONS FOR GAMING

Stressing the importance of finding something that was "true to the gaming community," and "made the game play better," Jury Head Sue Anderson, Vice President, Creative, Roblox, was heartened by brands that were doing their homework when it came to in-depth understanding.

Picking up the Grand Prix was Call of Discounts for Mercado Livre by GUT Sao Paulo, a hilarious short-term mod that prompted a game of hide-and-seek with footballer Neymar Jr involving the brand's products.

Burger to King for Burger King by Happiness, an FCB Alliance, Brussels, with production by Dahouse Audio and post by Bogota Post Production Studio, and Change the Ref's The Final Exam by Energy BBDO Chicago, with production by Druid Creative Gaming, Flutu Music and Webcore Interactive Games, both picked up Golds.

To see the full list of winners and shortlisted work, visit the Cannes Lions site.

ENTERTAINMENT LIONS FOR MUSIC

A innovative mash-up of Google Maps and Spotify, with a splash of political statement to boot, wowed the Music Entertainment Jury, led by Seiya Matsumiya. CEO and Co-Founder, Black Cat White Cat Music.

Created not only as a promotion for Puerto Rican artist Bad Bunny's latest album, but also as a response to negative associations with the region, Tracking Bad Bunny by DDB Latina Puerto Rico was championed for bringing "pride back to, not only Puerto Ricans, but to Latin Americans as a whole."

With the jury noting that much of the work leaned into local cultures, the Golds were awarded to Tailor Swif for A$AP Rocky by Iconoclast Los Angeles, with production by Iconoclast Los Angeles; Adidas Football Hey Jude by Johannes Leonardo New York, with production by Hawai Films, Spindle and post by Barking Owl, Blacksmith, Company 3, Record-Play Ltd and Wake The Town; and Mastercard Abracadabra: From Fan to Featured by McCann XBC New York, with production by Craft Worldwide New York.

To see the full list of winners and shortlisted work, visit the Cannes Lions site.

ENTERTAINMENT LIONS FOR SPORT

Rounding off the Entertainment winners was the every-popular Sport category, led by Jimmy Smith, Chairman, CEO and Chief Creative Officer, Amusement Park Entertainment, who, contrary to every other group, found the process "easier after the shortlist phase."

Rewarding Haaland Payback Time for Clash of Clans by David New York, with production by Butter, Founder and Supercell, the jury were tickled by the bravery of the brand to choose a sportsperson who was not universally liked, and exploit that.