Cara Delevingne stars in G-Star RAW’s new autumn campaign
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Delevingne has proven herself to be a “true original”, through her rebellious outspoken character and her ability to show different aspects to her personality.
Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign.
The denim brand has chosen a tough female talent as the main character. The campaign was developed with The Family Amsterdam.
Delevingne has proven herself to be a “true original”, through her rebellious outspoken character and her ability to show different aspects to her personality. She fits perfectly with the brand’s tradition of working with unique talents.
Gwenda van Vliet, CMO, G-Star: “Cara is someone who’s hard to pigeonhole. She’s one of the best models in the world. Next to that, she’s an actress, writer and singer with a unique character. She lets no one tell her what to do. Just like G-Star."
Credits
View on- Agency The Family Amsterdam/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
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Credits
View on- Agency The Family Amsterdam/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
- Post Production The Mill/London
- Editor Trim
- DP Pat Aldinger
- Head of Production Andrew Levene
- Executive Producer Blake Powell
- Producer Jacob Swan Hyam
- VFX Executive Producer Clare Melia
- Post Producer Nicola Simmons
- VFX Producer Kayleigh Dugdale
- Grading No.8
- Colorist Alex Gregory
- Post Production Daniel Falkenhagen
- Sound Hielke Praagman
- Talent Cara Delevingne
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Family Amsterdam/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
- Post Production The Mill/London
- Editor Trim
- DP Pat Aldinger
- Head of Production Andrew Levene
- Executive Producer Blake Powell
- Producer Jacob Swan Hyam
- VFX Executive Producer Clare Melia
- Post Producer Nicola Simmons
- VFX Producer Kayleigh Dugdale
- Grading No.8
- Colorist Alex Gregory
- Post Production Daniel Falkenhagen
- Sound Hielke Praagman
- Talent Cara Delevingne
G-Star has collaborated with other true originals in the past, like Magnus Carlsen, Pharrell Williams, Max Verstappen and Snoop Dogg.
The campaign introduces the new FW22 denim collection. This collection pushes the boundaries of G-Star's signature denim design.
Joris Kuijpers, ECD & Founder, The Family Amsterdam: “The new collection shows once again that G-Star is a brand that goes its own way and is not necessarily guided by codes or conventions. That’s why we let go of rules and logic for the campaign. In the campaign, there are no fixed dimensions and contradictory gravitational forces.”
Felix Brady, Director, Stink Films adds, “Shooting was incredible. Cara was super professional and could switch it on in an instant, quite incredible to witness, with astonishing results captured.”
