Carter's and VB+P launch Made for This campaign
Carter’s and VB+P teamed up with production company Stink and Director Eliot Rausch on the spot.
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Carter’s, America’s favourite baby brand for over 150 years, along with new agency partner Venables Bell + Partners, has just launched a new brand campaign which reminds parents and caregivers everywhere of their strength and resilience.
Carter’s understands what it means to be a parent, and the Carter’s Made for This campaign celebrates parents’ inner strength; their ability to rise to all of the challenges, fears, and doubts that inevitably surface in the earliest days with a newborn.
The first spot in the campaign, Voicemail from Mom has just launched and gives viewers an intimate look at one of the most precious, and daunting, firsts for any mom or dad: bath time. We see a new mom conquer her nerves as she embarks on the sacred bathing ritual while a voicemail from her own mother plays over the scene. The voice message is exactly the empathetic validation that she needs.
Credits
View on- Agency Venables Bell & Partners/San Francisco
- Production Company Stink/USA
- Director Eliot Rausch
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Credits
View on- Agency Venables Bell & Partners/San Francisco
- Production Company Stink/USA
- Director Eliot Rausch
- Chief Creative Officer Will McGinness
- Copywriter Collin Smith
- Group Creative Director Matt Keats
- Group Creative Director Matt Miller
- Head of Integrated Production Hilary Coate
- Senior Art Director Ellie Aliabadi
- Head of Production Ari Schneiderman
- Editing Cosmo Street/New York
- Editor Marlo Caine
- Executive Producer Yvette Cobarrubias
- Color Primary/Los Angeles
- Colorist Gregory Reese
- Music Hook & Line Music + Sound
- Executive Producer Bryan Senti
- Executive Producer Abby Diamond
- Audio Finish One Union Recording Studios
- Executive Producer Jaylen Block-Smith
- Copywriter Crockett Jeffers
- Executive Producer Elizabeth Minzes
- Producer Robyn Moskow
- DP Michael Cambio Fernandez
- Production Designer Miranda Lorenz
- Producer Chelsea Spensley
- Producer Jenny Bright
- Producer Ben Latimer
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Venables Bell & Partners/San Francisco
- Production Company Stink/USA
- Director Eliot Rausch
- Chief Creative Officer Will McGinness
- Copywriter Collin Smith
- Group Creative Director Matt Keats
- Group Creative Director Matt Miller
- Head of Integrated Production Hilary Coate
- Senior Art Director Ellie Aliabadi
- Head of Production Ari Schneiderman
- Editing Cosmo Street/New York
- Editor Marlo Caine
- Executive Producer Yvette Cobarrubias
- Color Primary/Los Angeles
- Colorist Gregory Reese
- Music Hook & Line Music + Sound
- Executive Producer Bryan Senti
- Executive Producer Abby Diamond
- Audio Finish One Union Recording Studios
- Executive Producer Jaylen Block-Smith
- Copywriter Crockett Jeffers
- Executive Producer Elizabeth Minzes
- Producer Robyn Moskow
- DP Michael Cambio Fernandez
- Production Designer Miranda Lorenz
- Producer Chelsea Spensley
- Producer Jenny Bright
- Producer Ben Latimer
Carter’s and VB+P teamed up with production company Stink and DirectorEliot Rausch, who is known for crafting emotionally stirring and resonant narratives for both film and commercials, to bring this heartfelt campaign to life. Additional spots in the Made for This campaign will roll out in the weeks ahead.
The new campaign launches in conjunction with the Carter’s Baby Love Event, one of the brand’s biggest moments of the year, and will run across social and OLV initially, with streaming audio, connected TV and more coming to life across the campaign.
Matt Keats’ said: “Today, more than ever, parents need reassurance. So having the opportunity to partner with Carter’s and speak to them in an authentic way and let them know that they are seen, is something that meant a lot to us. ‘Made For This’ is about acknowledging that parenting is really hard, but that’s also what makes it really worth it. And who hasn’t gotten that voicemail from Mom?”
“As the most trusted baby brand for generations, Carter’s is with parents from the start and along with them on their journey, from joyful milestones to challenging ones,” said Jeff Jenkins, EVP, Global Marketing, Carter’s Inc. “We want all parents to believe in themselves, and the ‘‘Made for This’ campaign celebrates all that parents are doing for their little ones, turning an ordinary everyday moment into an emotional and inspiring one."
