Caviar and DDB Take Humor to the Next Level in Ikea’s Newest Spot
A new Ikea catalog warrants a new commercial, one especially made for IKEA Belgium.
Belgian production company created, in co-operation with director Amir Farhang, the commercial for agency DDB Brussels. The film takes the viewer to the backstage of the photoshoot for IKEA’s 2017 Catalog, where we meet the “iconic” models. Not Malm, Billy or Pax… The models don’t know what’s going on, which leads to humourous situations: the book will be published worldwide but unfortunately for the models, the IKEA furniture remains the real star of the catalog.
“The challenge,” according to Farhang, “was to remain true to the core values of the brand and tell the joke with their audience in mind, so it doesn’t feel like we had a laugh at anyone’s expense.”
