Chateau Ste. Michelle and Team One release Chateau Your Holidays campaign
Like most things this year, the holiday season and the typical celebrations that come along with it, will look a bit different.
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Like most things this year, the holiday season and the typical celebrations that come along with it, will look a bit different.
But there’s no doubt that people will want to bid farewell to a difficult 2020 in style. Chateau Ste. Michelle, in partnership with Team One, has launched a new seasonal campaign that captures that sentiment, encouraging consumers to dress up their holiday table.
A new :30 spot, Chateau Your Holidays, draws on the desire to bring style back into our lives for the holidays, tired of the loungewear we’ve been donning for most of the year.
Credits
View on- Agency Team One/Los Angeles
- Production Company JOJX
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Credits
View on- Agency Team One/Los Angeles
- Production Company JOJX
- Creative Director Philipp Dietz
- Senior Producer Amy Gershwin
- Chief Creative Officer Chris Graves
- Head of Post Production/ VFX Executive Producer Bryan Cook
- Executive Creative Director Jason Stinsmuehlen
- Director of Content Production Sam Walsh
- Executive Producer Joe Care
- Executive Producer Pedro De Oliveira
- Executive Producer Jackson Morton
- Production Manager Mary Katherine Wise
- Music Company Quiet City Music & Sound
- Composer Darren Solomon
- Creative Director Chris Jordao
- Executive Producer Xanna D'Aguiar
- Recording Studio Margarita Mix
- Sound Mixer Bob Gremore
- Head of Production/Controller Tara Spencer
- Editor Jillian Corsie
- VFX/Flame Artist James Bohn
- Colorist Sergio Pasqualino Jr
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Credits
powered by- Agency Team One/Los Angeles
- Production Company JOJX
- Creative Director Philipp Dietz
- Senior Producer Amy Gershwin
- Chief Creative Officer Chris Graves
- Head of Post Production/ VFX Executive Producer Bryan Cook
- Executive Creative Director Jason Stinsmuehlen
- Director of Content Production Sam Walsh
- Executive Producer Joe Care
- Executive Producer Pedro De Oliveira
- Executive Producer Jackson Morton
- Production Manager Mary Katherine Wise
- Music Company Quiet City Music & Sound
- Composer Darren Solomon
- Creative Director Chris Jordao
- Executive Producer Xanna D'Aguiar
- Recording Studio Margarita Mix
- Sound Mixer Bob Gremore
- Head of Production/Controller Tara Spencer
- Editor Jillian Corsie
- VFX/Flame Artist James Bohn
- Colorist Sergio Pasqualino Jr
The new spot produced by JOJX features a family all dressed up and ready for an elegant holiday celebration, pouring each other glasses of wine and clinking their glasses all the while. It is not until the end of the spot that we see everyone is wearing pajamas from the waist down, bringing us back to the reality that is 2020. The playful spot emanates joy, wonder, and elegance in an otherwise lackluster year.
The spot will run across Connected TV nationwide, with a strong concentration in Seattle, Houston and San Antonio. The holiday campaign also includes digital, social, print, and radio elements.
