Cheetos turns the other hand
With a wickedly funny spot from Harold Einstein, Goodby Silverstein and Partners showcase the chaos that ensues when people can't use their dominant hand.
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Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
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Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Editorial Arcade Edit
- Color Company 3/Los Angeles
- VFX The Mill/Los Angeles
- Audio Post Sonic Union
- Chief Creative Officer Margaret Johnson
- Executive Creative Director Eamonn Dixon
- Copywriter Pedro Furtado
- Art Director Fabio Santoro
- HP Jim Haight
- Executive Producer Sara Ward
- Producer Alexis Galmin
- Executive Creative Director Stefan Copiz
- Producer Michael Kanter
- Production Designer Patrick Lumb
- DP Glynn Speeckaert
- Editor Dave Anderson / (Editor)
- Executive Producer Sila Soyer
- Assistant Editor Chris Angel
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Creative Director John Leonti
- Executive Producer Hillary Thomas
- 2D Lead Anton Anderson
- Sound Designer/Audio Mixer Steve Rosen
- Audio Producer Justine Cortale
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Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Editorial Arcade Edit
- Color Company 3/Los Angeles
- VFX The Mill/Los Angeles
- Audio Post Sonic Union
- Chief Creative Officer Margaret Johnson
- Executive Creative Director Eamonn Dixon
- Copywriter Pedro Furtado
- Art Director Fabio Santoro
- HP Jim Haight
- Executive Producer Sara Ward
- Producer Alexis Galmin
- Executive Creative Director Stefan Copiz
- Producer Michael Kanter
- Production Designer Patrick Lumb
- DP Glynn Speeckaert
- Editor Dave Anderson / (Editor)
- Executive Producer Sila Soyer
- Assistant Editor Chris Angel
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Creative Director John Leonti
- Executive Producer Hillary Thomas
- 2D Lead Anton Anderson
- Sound Designer/Audio Mixer Steve Rosen
- Audio Producer Justine Cortale
When does a fact become a fun fact? Well, if this hilarious spot from Harold Einstein is to be believed, it's when you can get belly laughs from the examples.
Taking the 'fun fact' that "99% of people eat Cheetos with their dominant hand", The Other Hand speculates what that looks like in reality; from a pathetic sketch from a composite artist to a botched nose-job from a snack-hungry surgeon.
Smartly letting the dummy. director ruin with the comedic scenarios, Goodby Silverstein and Partners' campaign turns its nugget of truth into a lol-worthy sketch.
The spots are complimented by out-of-home advertisements across the US, spotlighting everyday people – from copywriters to drivers – giving up precision to keep their Cheetos-eating hand focused on snacking.
The brand also teamed up with 2023 NBA Champion and Cheetos fan Jamal Murray to demonstrate another example of someone embracing the mess while living the Other Hand lifestyle; the star forced to use his Other Hand for daily tasks, including high-fives.
Wannabe social stars are also encouraged to share the mischief they get into while using their Other Hand by using #CheetosOtherHand.
