Chevrolet, Buick and GMC spin entertaining yarns in Story Time campaign
Station Films' Lena Beug helms this quartet of entertaining spots out of MRM/McCann Detroit.
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Credits
View on- Agency MRM//McCann/Detroit
- Production Company Station Film
- Director Lena Beug
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Credits
View on- Agency MRM//McCann/Detroit
- Production Company Station Film
- Director Lena Beug
- Chief Creative Officer Jeff Cruz
- Group Creative Director Tiffany Moy-Miller
- Senior Copywriter Kyle Martin Duda
- Art Director Brendan Dellicolli
- Art Director Ken Villapando
- Producer Wiebke Engel
- Senior Copywriter Chethna Suryakumar
- Copywriter Al Smith
- Executive Producer Caroline Gibney
- Senior Producer Zack Whitley
- Music/ Sound Design Hudson Edit
- Sound Designer/Audio Mixer Spencer Hall
- Producer Julie Lee
- DP Kip Bogdahn
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency MRM//McCann/Detroit
- Production Company Station Film
- Director Lena Beug
- Chief Creative Officer Jeff Cruz
- Group Creative Director Tiffany Moy-Miller
- Senior Copywriter Kyle Martin Duda
- Art Director Brendan Dellicolli
- Art Director Ken Villapando
- Producer Wiebke Engel
- Senior Copywriter Chethna Suryakumar
- Copywriter Al Smith
- Executive Producer Caroline Gibney
- Senior Producer Zack Whitley
- Music/ Sound Design Hudson Edit
- Sound Designer/Audio Mixer Spencer Hall
- Producer Julie Lee
- DP Kip Bogdahn
What makes Chevrolet, Buick and GMC Certified Pre-Owned cars better than used? Well, it's a long story - and one that's entertainingly told by Station Film's Lena Beug in a new online campaign.
Created by Detroit agency MRM/McCann Detroit, Certified Story Time is a series of four vignettes recounted by a genial narrator. Super Fresh Granny [top], explaining the Roadside Assistance program, is the best of the bunch, which also includes Hidden Camera Hunt (about the Warranty plan); Change of Heart (the Exchange Policy) and The Commuters (the Vehicle Inspection program).
A quirky cast and camp visuals add to the comedic value of the spots, which explain why the cars and program are in a league of their own.
