Chewy debuts new holiday campaign
Chewy debuts a new holiday campaign produced by award-winning creative agency Arnold Worldwide.
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This holiday season, Chewy, a trusted destination for pet parents everywhere, is showing them how to save on all the gifts needed for the most important gift that keeps on giving, the love and companionship of their pets.
Chewy debuts a new holiday campaign produced by award-winning creative agency Arnold Worldwide that brings to life the authentic relationship between pets and their people during the holidays while highlighting Chewy’s product assortment, savings, and convenience, just in time for gift giving.
The :30-second spot is showing that while our beloved furry companions may not understand the outlandish decorations, intentionally ugly holiday sweaters, or matching pajamas on display during the holiday season, they certainly appreciate delicious treats and fun toys from Chewy.
Credits
View on- Agency Arnold Worldwide/New York
- Production Company m ss ng p eces
- Director Conor Byrne
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Credits
View on- Agency Arnold Worldwide/New York
- Production Company m ss ng p eces
- Director Conor Byrne
- Chief Creative Officer Sean McBride
- Group Creative Director Nate Donabed
- Group Creative Director Joshua Kahn
- Associate Creative Director Jamie Malnati
- Senior Copywriter Tori Young
- Executive Producer Whitney Bogosian
- Producer/Editor William Gregg
- Executive Producer Kelly Martin
- Edit Company Union Editorial/Austin
- Editor Merritt Duff
- Assistant Editor Jean Taylor
- Managing Director Caryn MacLean
- HP Casey Cayko
- Edit Company Union Editorial
- Music Company Gratitude Sound
- Executive Producer Bryan Hinkley
- Color Company Company 3/Los Angeles
- DP Ben Kutchins
- Producer Tyler Byrne
- Producer Jeff Darragh
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Arnold Worldwide/New York
- Production Company m ss ng p eces
- Director Conor Byrne
- Chief Creative Officer Sean McBride
- Group Creative Director Nate Donabed
- Group Creative Director Joshua Kahn
- Associate Creative Director Jamie Malnati
- Senior Copywriter Tori Young
- Executive Producer Whitney Bogosian
- Producer/Editor William Gregg
- Executive Producer Kelly Martin
- Edit Company Union Editorial/Austin
- Editor Merritt Duff
- Assistant Editor Jean Taylor
- Managing Director Caryn MacLean
- HP Casey Cayko
- Edit Company Union Editorial
- Music Company Gratitude Sound
- Executive Producer Bryan Hinkley
- Color Company Company 3/Los Angeles
- DP Ben Kutchins
- Producer Tyler Byrne
- Producer Jeff Darragh
Don Lane, head of brand strategy and marketing, Chewy said: “Pets are our best friends because they loyally stand by us no matter what. This holiday season, we’re returning the favor and rewarding their enduring companionship by giving pet parents more ways to spoil the furriest members of their families.”
Quote from Sean McBride, chief creative officer, Arnold adds: “I have these moments with my dog where I just can’t figure out what the heck she’s barking at. Are we in danger? Are you having a doggy muscle cramp? Are you just practicing barking? Most of the time I’m left to wonder. No matter how much I love my dog, no matter how connected to her I feel, there are just some things I’ll never fully understand. This campaign takes that truth about pet parenthood and reverses it, imagining how some of the odd things we humans do over the holidays might appear to our pets. After all, is barking at a chair any more or less weird than wearing an intentionally ugly holiday sweater?”
