Children’s Health is Incredible. Together. in new campaign
Colle McVoy's powerful and emotional spot shows incredible medical care for kids.
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Just launched is a powerful and memorable new campaign for Children’s Health, one of the largest and most prestigious pediatric health care providers in the U.S.
When it comes to children’s health, there should be no limits to care. They deserve to be surrounded by relentless and compassionate care teams, the most innovative treatments and a network of specialists committed to better outcomes. The Incredible. Together. campaign highlights the continuum of care at Children’s Health and cutting-edge technologies they put to work every day, as well as shows how they’re pushing the boundaries of incredible care to make life better for children.
At the heart of the campaign is a powerful anthem video showing the emotional experiences and extraordinary care families receive at Children’s Health. Their touching vignettes are sound tracked by a reimagined version of the 1980s power ballad Total Eclipse of the Heart, sung by a Dallas community choir.
Credits
View on- Agency Colle McVoy/Minneapolis
- Production Company Octopus/Los Angeles
- Director Michael McCourt
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Credits
View on- Agency Colle McVoy/Minneapolis
- Production Company Octopus/Los Angeles
- Director Michael McCourt
- Editor Lost Planet
- Audio Post Grey Ghost Music
- Executive Creative Director Dustin Black
- Creative Director David Hahn
- Producer John Borchardt
- Executive Producer Sam Cohan
- Music Jeff Victor
- Music Production and Arrangement Brack Herfurth
- Mix Engineer Greg Geitzenauer
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Credits
powered by- Agency Colle McVoy/Minneapolis
- Production Company Octopus/Los Angeles
- Director Michael McCourt
- Editor Lost Planet
- Audio Post Grey Ghost Music
- Executive Creative Director Dustin Black
- Creative Director David Hahn
- Producer John Borchardt
- Executive Producer Sam Cohan
- Music Jeff Victor
- Music Production and Arrangement Brack Herfurth
- Mix Engineer Greg Geitzenauer
When paired with scenes of children and families enduring challenges and overcoming them, the iconic lyrics of the song take on an unexpected, more emotional meaning while reinforcing that through love and the power of togetherness, Children’s Health can deliver more incredible outcomes.
The :60 anthem and two :30 videos (Big Heart and The Explorer) feature some Children's Health patients and health care professionals.
They will be broadcast in the Dallas/Ft. Worth market and appear online. In addition, the campaign is supported by social media, print and out-of-home.
