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Director Colin Tilley has joined the roster of Los Angeles-based production company London Alley to direct commercials. 

With more than 13 years of directing experience, Tilley will bring his passion for the language of visual storytelling into his work for London Alley. Tilley has produced and directed music videos for Grammy-winning artists such as Justin Bieber, Megan Thee Stallion and J Balvin. Recognising that relationships evolve, many of his partnerships with artists have created different opportunities for him as a director with this past year seeing him direct collaborations between Tim Horten and Justin Bieber, McDonald’s and J Balvin, and Under Armour and Steph Curry. 

“I’m ready to take on a new challenge,” says Tilley. “I understand London Alley’s strengths when it comes to building and creating an empire as well as their strength to take on directors and position them strategically at a specific point in their career. This is 100% the path that my career needs to go down. I’m looking forward to starting this new chapter with London Alley and having the ability to combine our energies into projects and elevate each other.”

In addition to directing  music videos and commercials, Tilley has also directed the Halsey film If I Can’t Have Love I Want Power, for HBO Max, and his continued drive to create beautiful artwork fuels his desire for collaboration.

Tilley’s relationship with London Alley goes back 10 years when he met London Alley founder, Luga Podesta. The two grew together in the music video space before going their separate ways to evolve independently. Combining forces again, they are excited about the new artwork that is to come from this partnership. 

“Having Colin join London Alley is a big deal for all of us,” said Podesta. “The beautiful thing about our relationship is that it’s rooted in friendship and we recognise the strengths of each other, that’s what made it an easy decision for us. With the way the entertainment industry is moving, we realised it was the right time to partner and build out the Colin Tilley brand.” 

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