Coors Light the official beer of everything unofficial
Bold director Zach Math creates two new spots for Coors.
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Caviar's Zach Math, represented in London by Bold, is a regular collaborator with agency Mischief At No Fixed Address bring us a pair of spots for Coors ‘The Unofficial Beer’ of many things.
With global warming on everyone's mind , wild fires raging out of control, orders to stay at home and temperatures of 33C recorded in London, New York on Friday....Coors, Math and Mischief have decided to take some heat out of the issue with a lighter look at the situation.
Extreme heat can lead to acceptance of behaviour we might otherwise find, not that cool (pun). Chilling with your head in the fridge at your local Cost Cutter not normally condoned or necessary for that matter and the re-purposing the local water hole as an ‘Unofficial’ WC, that’s ok isn’t it?
The queues are always massive at the ‘Official’ facilities and it’s too hot to walk anyway, Just ask anyone crazy enough to have gone to Bournemouth back in June 2020.
