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Craig Ainsley joins Arts & Sciences
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The award-winning creative director responsible for a long list of memorable pieces of work is moving to direct full-time.
Production company Arts & Sciences welcome the newest addition to their UK roster, Craig Ainsley, who joins from Mother.
Long known for its impressive film output, Mother has a history of brilliant creatives turned directors, from Kim Gehrig, Scared Egg, The Bobbsey Twins From Homicide, Raine Anne Miller, and most recently, Humans. Ainsley will, of course, be directing under the moniker Frank Atlantic.
Ainsley first joined Mother in 2011, where he created award-winning work for Match.com, PG Tips, and MoneySupermarket, before leaving to work on other projects. He returned to Mother in 2019 to work on Dubai Tourism, winning gold at the One Show. Ainsley ran the Uber Rides account during this time and worked across Trainline and Stella Artois. He recently made a special episode of Hey Duggee for Mother’s collaboration with the BBC, where the show welcomed famous Ukrainian animated characters.
During his spell away from Mother, Ainsley worked as a writer on Have I Got News For You on the BBC and as a creative director at Anomaly London, where he created the award-winning Budweiser Dream Goal campaign. He also began directing short films, making five Vimeo staff-picked comedy short films in a row. He was signed by Independent Talent and commissioned to write and direct a comedy pilot for Steve Coogan’s production company, Baby Cow.
His directing work has featured on Nowness and BBC 3 and played in competition at the prestigious Palm Springs and Austin Film Festivals. Last year his pilot Agency (a sitcom set in advertising) did the rounds amongst agency folk after being featured in the British Comedy Guide, with it being called “scarily accurate and hilarious.”
Now, after also recently directing his first couple of adverts, he’s going full-time with Arts & Sciences.
Says A&S London Managing Director/Partner James Bland, “Having worked with him many times as a Creative Director, we began making short films together, with Craig directing his own scripts. It was clear that we’d eventually bring it full circle, and he would sign up to direct with us at Arts & Sciences. To finally be doing this together is brilliant. Craig’s unique voice and wry humour come through in everything he does, and we are thrilled to get the chance to make films together again.”
Ainsley says, “Hello. Send me your most delicious scripts.”
Felix Richter, CCO and Creative Partner at Mother London, says, “Craig is a brilliant creative and wonderful human, and I couldn’t be more excited about him stretching his creativity into a new dimension. I’m sure it won’t be long before we get to work together again on a delicious script. He will always be part of the Mother family.”
