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Fund Your Mother – The Hole

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We've seen a number of ways that PSAs try to exemplify the dangers of fossil fuel companies, but 'suggestive dancing whilst slicked up' might just be a first.

Launching into business with a cheeky Apocalypse Now nod, Tomas Jonsgården's The Hole for climate collective Fund Your Mother makes superb use of acclaimed Swedish/Danish actor David Dencik (No Time to Die, Tinker Tailor Solider Spy) from the offset; the actor not only presenting a repugnant counter-argument, but also throwing himself (literally) into the issue.

With a concept developed by the B-Reel Films director alongside copywriter Jacob Nelson, this beguiling and attention-grabbing film manages to raise smiles out of a serious subject.

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