Dawson launches agency with a difference
Creative director Neil Dawson has launched a new company that makes a virtue of being nimble.
Neil Dawson has launched a new company that's like an advertising agency, but not.
Dawson, formerly of, among others, DDB London, BETC London and TBWA\New York, describes the new venture, called Neil A Dawson & Company, as being "like The A-Team, only it’s dead easy to find us".
"We are," Dawson goes on to say, "a tight-knit gang of like-minded strategists and creatives who work together to solve clients' problems. Clients pay for more of what they need and less of what they don’t. There’s no cast of thousands in meetings. No expensively designed offices. No layers of management or holding company to pay for. Just dedicated creative folk who love solving problems with bold, creative ideas.
Neil A Dawson & Company will work with the global production network, Williams Lea Tag that will, Dawson says, "provide the global reach we need. And it means our clients don’t need to pay for a huge agency network. Being nimble is the way forward, but this set up means quality and creativity comes with us."
