Design Studio ROOF Sign Onto Jelly’s Animation Roster

NY based design centric studio ROOF are a multi-disciplinary directors collective. Together, they represent an array of skills and styles, and believe that creative collaboration lies at the heart of their success as a studio.

It comes as no surprise then for the studio to join Jelly – a production company & artist management agency – where collaboration and craft are at its core.

Established in 2013 Directors Vinicius Costa and Guto Terni and Producer Crystal Campbell, ROOF bring their collective experience from 1st Ave Machine, Vetor Zero, and PSYOP, along with their accolades including awards from the Cannes Lion, Cliosand Art Directors Club and have attracted clients such as Microsoft, GM, Sony, Coca Cola, Amnesty International, Pfizer and Volkswagen and more.

“At Roof we try to see things from a different angle. We want to create ideas and designs that look ownable to brands. We always work in 3d, where we think on having a visual dialogue with the viewer - looking to engage the audience by using curious images and scenes that could hold their attention for longer. Our films can be played multiple times and they still hold new discoveries. We believe that can only be achieved when you love what you do and deeply carve those little things that can only be seen on the third time you playback” - Vinicius Costa

Imaginary Friends Society

Their upcoming project ‘Imaginary Calls’ app will offer doctors, nurses and parents an alternative way of communicating with hospitalized children on a personal level, using a funny and positive character (such as an Imaginary Friend) who children can relate to and rely on. They believe that Imaginary Calls has the potential to facilitate conversations that educate, distract and entertain -- while at the same time, helping to reduce a paediatric patient’s feelings of anxiety and isolation during treatment.