Droga5 makes work for idle machinery
The new campaign for United Rentals is an unexpectedly creative take on B2B advertising.
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Credits
View on- Agency Droga5/New York
- Production Company Knucklehead/USA
- Director Rob Leggatt
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Credits
View on- Agency Droga5/New York
- Production Company Knucklehead/USA
- Director Rob Leggatt
- Creative Chairman David Droga
- Chief Creative Officer Neil Heymann
- Creative Director Elena Knox
- Associate Creative Director Alyssa Georg
- Senior Art Director Ramona Todoca
- Art Director Inna Kofman
- Copywriter Diana Perez
- Design Director Anna Fine
- Director of Production Film (HP) Jesse Brihn
- Music Supervisor Mike Ladman
- Co-Director of Interactive Production Tasha Cronin
- Co-Director of Interactive Production Justin Durazzo
- Executive Producer Shayan Amir-Hosseini
- Senior Producer Nicole Bazzinotti
- DP Martin Ruhe
- Executive Producer Cathleen Kisich
- Editor Miky Wolf
- Executive Producer Sarah Roebuck
- Producer Lareysa Smith
- Graphic Artist Phil Brooks
- Producer Kyra Hendricks
- Senior Producer Matthew Loranger
- Post MPC/New York
- Colorist James Tillett
- Executive Producer Ed Koenig
- Managing Creative Director Peter Gannon
- Senior Producer Abbey Hendrix
- Managing Director Gloria Pitagorsky
- Executive Producer Sasha Awn
- Audio Mixer Jodi Levine
- Producer Kyra Hendricks
- Producer Peter Knowles
- Producer Edu Olavide
- Executive Producer Jonas Hendrix
- Photographer Paul McGeiver
- Chief Design Officer Jason Severs
- Senior Producer: Film Saul Metnick
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Droga5/New York
- Production Company Knucklehead/USA
- Director Rob Leggatt
- Creative Chairman David Droga
- Chief Creative Officer Neil Heymann
- Creative Director Elena Knox
- Associate Creative Director Alyssa Georg
- Senior Art Director Ramona Todoca
- Art Director Inna Kofman
- Copywriter Diana Perez
- Design Director Anna Fine
- Director of Production Film (HP) Jesse Brihn
- Music Supervisor Mike Ladman
- Co-Director of Interactive Production Tasha Cronin
- Co-Director of Interactive Production Justin Durazzo
- Executive Producer Shayan Amir-Hosseini
- Senior Producer Nicole Bazzinotti
- DP Martin Ruhe
- Executive Producer Cathleen Kisich
- Editor Miky Wolf
- Executive Producer Sarah Roebuck
- Producer Lareysa Smith
- Graphic Artist Phil Brooks
- Producer Kyra Hendricks
- Senior Producer Matthew Loranger
- Post MPC/New York
- Colorist James Tillett
- Executive Producer Ed Koenig
- Managing Creative Director Peter Gannon
- Senior Producer Abbey Hendrix
- Managing Director Gloria Pitagorsky
- Executive Producer Sasha Awn
- Audio Mixer Jodi Levine
- Producer Kyra Hendricks
- Producer Peter Knowles
- Producer Edu Olavide
- Executive Producer Jonas Hendrix
- Photographer Paul McGeiver
- Chief Design Officer Jason Severs
- Senior Producer: Film Saul Metnick
What happens when you leave a huge piece of construction equipment sitting idle? Well, sometimes it turns into a cow’s back scratcher...
Droga5 New York has brought a creative spin and a touch of levity to a typically dry sector - equipment rental - with its new B2B campaign for United Rentals.
Called A Better Worksite is Here, the campaign shines a light on improving worksite efficiency across construction, industrial and infrastructure projects throughout North America, and centres around this well-crafted spot, directed by Rob Leggatt from Knucklehead.
