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Tuhon is a word that Samsung live by. It has no direct translation but is expressed as having guts.
This project, directed by passionate skateboarder and OB42 director Jake Erland, is about inspiring Gen Z to capture the guts to try skateboarding. The guts to break rules, boundaries, norms and have unapologetic fun.
The creator-led campaign produced by Iris, alongside Samsung and Skateboard GB, aims to empower a UK Gen Z audience to demonstrate the guts to try skateboarding ahead of the Paris Olympics 2024.
The campaign brings together leading British talent and the most exciting skateboarders on the UK scene, including World Champion, Sky Brown with talented and influential skateboarders Jordan Thackeray, Stefani Nurding, Rianne Evans, Ashley Mercer and Alex DeCunha.
Credits
View on- Agency Client Direct
- Production Company Iris Records
- Director Jake Erland
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Credits
View on- Agency Client Direct
- Production Company Iris Records
- Director Jake Erland
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Iris Records
- Director Jake Erland
