electriclime get funny for Caltex
The production house has linked up with VMLY&R to create the spot to promote the petroleum brand.
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Production company, electriclime have linked up with VMLY&R in Sydney to produce a new spot for top petroleum brand Caltex.
Directed by Matt Kamen, this comedic film is set in a warehouse office where a fleet manager and a Caltex Salesman are in mid conversation discussing Caltex’s exceptional Diesel and Lubricant products.
In a creative way, the combination of Caltex Diesel with Techron D and Delo lubricants are explained as two products with triple the advantage: Reliability, Durability and Efficiency.
With the help of a passing truck, the fleet manager eventually is able to wrap his head around the concept and realises that Caltex Diesel and Delo lubricants are more than the sum of its parts.
Credits
View on- Agency VMLY&R/Sydney
- Production Company electriclime
- Director Matt Kamen
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Credits
View on- Agency VMLY&R/Sydney
- Production Company electriclime
- Director Matt Kamen
- VFX Heckler
- Producer Gaurav Mishra
- DP James L Brown
- Executive Producer Michael Ahmadzadeh
- Associate Executive Producer Annabel Jewers
- Creative/Editor Andre Rodrigues
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VMLY&R/Sydney
- Production Company electriclime
- Director Matt Kamen
- VFX Heckler
- Producer Gaurav Mishra
- DP James L Brown
- Executive Producer Michael Ahmadzadeh
- Associate Executive Producer Annabel Jewers
- Creative/Editor Andre Rodrigues
