ESPN BET launches what a play

ESPN BET, the newly-launched official sportsbook of ESPN, has introduced its launch advertising campaign and brand platform, What a Play.

The brand platform is featured in two commercial spots featuring SportsCenter anchors Scott Van Pelt and Elle Duncan. The spots, As Long as We All Had Fun featuring Van Pelt, and You Had to Be There featuring Duncan, are running across national and local media. PENN Entertainment and ESPN, in collaboration with creative agency Arts & Letters, developed the campaign and creative vision for the ESPN BET brand.

The new brand platform What a Play.’will extend across ESPN BET’s multichannel marketing. The versatile platform highlights the authentic relationship that exists between sports fandom and gaming, both in how sports betting serves to support fandom, and how ESPN helps bring that relationship to life. The launch spots integrate ESPN talent into the lives of the fan, helping connect them in humorous but relatable fashion to the sports fan’s betting experience.

ESPN – As Long As We All Had Fun

Credits

View on

Agency Arts & Letters/Richmond
Production Company O Positive
Director Brian Billow

Unlock full credits and more with a shots membership

Log In Learn More

Credits

View on

Agency Arts & Letters/Richmond
Production Company O Positive
Director Brian Billow
Executive Producer Marc Grill
DP Paul Cameron
Executive Producer Ralph Laucella
Editorial Arcade Edit
Editor Jeff Ferruzzo

Assistant Editor Max Hoffmann
Edit Producer Arlene Perez
Executive Producer Sila Soyer
Color Rare Medium
Colorist Ayumi Ashley
Color Producer Nubia Lima
Executive Producer Heath Raymond
VFX Preymaker

Sound Design & Mix Barking Owl
Sound Designer/Audio Mixer Elizabeth McClanahan
Executive Producer Ashley Benton
Junior Audio Producer Jenna Pangilinan
Creative Director Kelly Bayett
Executive Creative Director Charles Hodges
Executive Creative Director Molly Jamison
Creative Director Eric Steele

Creative Jacob Pankey
Creative Tanner McColl
Creative Brendan Howard
Creative Sam Christian
Creative Rebecca Mass
Creative Justin Herb
Head of Production Lisa Gatto Setten
Executive Producer Calleen Colburn

Senior Producer Rachel Acors
Assistant Producer Farheena Mustafa
Line Producer Eric Liney
Talent Elle Duncan
Talent Scott Van Pelt

Show full credits

Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

“Sports betting is, at its core, an extension of fandom. This ESPN BET launch campaign aims to bring that connection point to life in entertaining ways, while drawing upon the deep love and connection fans have to ESPN. The spots, which utilize some of ESPN’s most prominent talent, embody the excitement and moments in sports that betting serves to amplify," said Aubrey Levy, SVP of Marketing, Penn Interactive.

"What a Play. is synonymous with sports, sports betting, even ESPN highlights (such as SportsCenter Top Plays),” said Seth Ader, Vice President of Brand Marketing, ESPN. “We believe it is a simple, relatable message that will soon be synonymous with ESPN BET, our branded sportsbook app.”

The first two films are titled As Long as We All Had Fun and You Had to Be There. The former finds Scott Van Pelt joining two fans to take out the trash while breaking down a wager that was won and lost on a last second play. In You Had to Be There, Elle Duncan discovers a fan having fun at her husband’s Homecoming Weekend by placing a contrarian wager against the home team.