espnW debuts Our Way
Arts & Letters and espnW debut Our Way as part of ESPN That’s a W platform.
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There is no doubt that women’s sports are on the rise, from both a participation and fan perspective. So much of this is owed to brands like espnW, the preeminent voice in women's sports that empowers and inspires females all around the world.
For the last three years, Arts & Letters have had the privilege of working with espnW to develop their brand platform That’s a W, the first brand campaign in espnW’s 14-year history.
Their latest work, tells the story of Our Way via something that’s more than an anthem, but a passion-fuelled invitation to grow the W community with the unique, personalised, socially-magnetic style of the modern greats.
Credits
View on- Agency Arts & Letters/Richmond
- Production Company Existing Footage
- Director Existing Footage
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Credits
View on- Agency Arts & Letters/Richmond
- Production Company Existing Footage
- Director Existing Footage
- Post Managing Partner Lauren Hertzberg
- Editing Cut+Run/New York
- Executive Post Producer Ellese Shell
- Senior Post Producer Eytan Gutman
- Head of Post Production Marcia Wigley
- Senior Editor Stacy Peterson
- Color Company 3/New York
- Color Producer Jake Rioux
- Colorist Sofie Borup
- VFX Jogger Studios
- Lead Flame Artist Joseph Grosso
- Music Licensing Sounds Delicious
- Sound Barking Owl
- Executive Audio Producer Ashley Benton
- Junior Audio Producer Jenna Pangilinan
- Audio Creative Director Kelly Bayett
- Sound Designer/Audio Mixer Mikayla Petersen
- Founder/Executive Creative Director Charles Hodges
- Executive Creative Director Molly Jamison
- Creative Director Andrew Kong
- Creative Director Chris Kim
- Creative Director Lillian O'Connor
- Creative Whitney Schneden
- HP Lisa Gatto Setten
- Executive Producer Calleen Colburn
- Producer Sean Riojas
- Finishing Producer Evan Sanyour
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company Existing Footage
- Director Existing Footage
- Post Managing Partner Lauren Hertzberg
- Editing Cut+Run/New York
- Executive Post Producer Ellese Shell
- Senior Post Producer Eytan Gutman
- Head of Post Production Marcia Wigley
- Senior Editor Stacy Peterson
- Color Company 3/New York
- Color Producer Jake Rioux
- Colorist Sofie Borup
- VFX Jogger Studios
- Lead Flame Artist Joseph Grosso
- Music Licensing Sounds Delicious
- Sound Barking Owl
- Executive Audio Producer Ashley Benton
- Junior Audio Producer Jenna Pangilinan
- Audio Creative Director Kelly Bayett
- Sound Designer/Audio Mixer Mikayla Petersen
- Founder/Executive Creative Director Charles Hodges
- Executive Creative Director Molly Jamison
- Creative Director Andrew Kong
- Creative Director Chris Kim
- Creative Director Lillian O'Connor
- Creative Whitney Schneden
- HP Lisa Gatto Setten
- Executive Producer Calleen Colburn
- Producer Sean Riojas
- Finishing Producer Evan Sanyour
As you’ll hear in the VO in the film: “Our Way has never been just one way. Icons, mothers, teammates. First-timers and never-missed-a-gamers. We’re the firsts, until we’re the legacies. The dreamers, until the dream gets done.”
This sums up so much of what the espnW ethos is about and Arts & Letters are excited to help give women and sport a continued voice in the world.
“Our latest work for espnW is especially meaningful,” said Molly Jamison, Executive Creative Director at Arts & Letters. “As we continue this campaign, it’s only getting stronger and more reflective of culture today. We’ve talked about this a lot, but the women’s sports world marches to its own drum. Our history of not waiting for permission or even for a proper field to play on has evolved into the creative, inimitable, and resilient spirit that fuels today’s fans and athletes. We are excited to launch this work and celebrate things our way.”
