Facebook shows us the beauty of bonding

Facebook – Memphis

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Agency Wieden + Kennedy/Amsterdam
Production Company Somesuch
Director Daniel Wolfe | (Director)
Art Director Zeynep Orbay
Copywriter Macie Soler-Sala
Creative Director Daniel Schaefer
Creative Director Szymon Rose
Executive Creative Director Mark Bernath

Executive Creative Director Eric Quennoy
Senior Producer Endy Hedman
Executive Producer Tash Tan
Producer Lee Groombridge
Partner/Editor Tom Lindsay
Producer Noreen Khan
Post Production Kacie Gomez
Executive Producer Anastasia von Rahl

Sound Designer Morgan Johnson
Executive Producer Kelly Bayett
Audio Engineer Aaron Reynolds
Executive Producer Vicky Ferraro
Colorist Simon Bourne

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Facebook has just dropped a lovely new campaign, More Together, which follows people from different walks of life who find an unlikely common bond with one another through Facebook Groups.

Created by Wieden+Kennedy Amsterdam for the US market, the integrated campaign debuted with two films, both beautifully crafted with soul.

Memphis [top] sees people from very different backgrounds bonding over an old, familiar song that reminds them of home, while Game Day traces the emotional connection forged between two rival fans over the two things they love most, baseball and their daughters.