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Fairy Washing-up Liquid is broadening its appeal to eco-conscious consumers with its latest commercial created by Saatchi & Saatchi, with Fresh Film and the documentary director Anna Snowball.
The campaign celebrates the power of Fairy Washing-up Liquid to save energy by working at cooler water temperatures.
Challenged with shooting in a primary school within covid testing times, and casting whilst in full lockdown, the production was far from straightforward. But working through the logistics paid off, with the primary school energy and handmade aesthetic, and the engaging pupils and staff of Gayhurst Primary school in Hackney.
Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Fresh Film
- Director Anna Snowball
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Fresh Film
- Director Anna Snowball
- Production Assistant Sophie Johns
- 1st Assistant Director Richard Newman
- Sound Designer Simon Hornett
- Producer Kim Griffin
- DP Nathalie Pitters
- Production Manager Alex Yiaxis
- Production Assistant Louise Jackson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company Fresh Film
- Director Anna Snowball
- Production Assistant Sophie Johns
- 1st Assistant Director Richard Newman
- Sound Designer Simon Hornett
- Producer Kim Griffin
- DP Nathalie Pitters
- Production Manager Alex Yiaxis
- Production Assistant Louise Jackson
