Fancy Santa do you Fancy a Milano?
Fancy Santa is the holiday spot part of Milano’s Fancy a Milano brand platform.
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This holiday season, Santa has a taste for the finer things in life, like Milano cookies in Fancy Santa from Saatchi & Saatchi New York.
It’s a well-known tradition to leave out a plate of cookies for Santa on Christmas Eve, the normal chocolate chip, sugar cookies, etc. But here we see the surprise, excitement, and that elevated “ooooohhhh” that Santa is overcome with being left Milano cookies vs. the usual suspects.
This creative highlights the little bit of fancy you feel when you open a bag of Milano Cookies and take a bite of that delicate shortbread and dark chocolate. The treat hits the spot, but also elevates the moment and lifts spirits to a fancy place.
Credits
View on- Agency Saatchi & Saatchi/New York
- Production Company Station Film
- Director Lena Beug
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Credits
View on- Agency Saatchi & Saatchi/New York
- Production Company Station Film
- Director Lena Beug
- Editor Arcade Edit
- Music Squeak E Clean Studios/USA
- Mix Harbor Picture Company
- Color Harbor Picture Company
- Chief Creative Officer Daniel Lobaton
- Creative Director Jon Bellinger
- Art Director Preethi Balakrishnan
- Copywriter Kelsey Boylan
- EVP Director, Integrated Producer Tim LeGallo
- Producer Danielle Hallack
- Producer Samuel Moross
- Founding Partner Caroline Gibney
- Founding Partner Stephen Orent
- Partner / Executive Producer Michelle Towse
- Producer Julie Lee
- Post Producer Arlene Perez
- Executive Producer Sila Soyer
- Executive Music Producer Kit Winter
- Composer Charles Rojas
- Producer Tarjas White
- Executive Producer Jesse Schwartz
- Colorist Joe Gawler
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Credits
powered by- Agency Saatchi & Saatchi/New York
- Production Company Station Film
- Director Lena Beug
- Editor Arcade Edit
- Music Squeak E Clean Studios/USA
- Mix Harbor Picture Company
- Color Harbor Picture Company
- Chief Creative Officer Daniel Lobaton
- Creative Director Jon Bellinger
- Art Director Preethi Balakrishnan
- Copywriter Kelsey Boylan
- EVP Director, Integrated Producer Tim LeGallo
- Producer Danielle Hallack
- Producer Samuel Moross
- Founding Partner Caroline Gibney
- Founding Partner Stephen Orent
- Partner / Executive Producer Michelle Towse
- Producer Julie Lee
- Post Producer Arlene Perez
- Executive Producer Sila Soyer
- Executive Music Producer Kit Winter
- Composer Charles Rojas
- Producer Tarjas White
- Executive Producer Jesse Schwartz
- Colorist Joe Gawler
The campaign’s creative was driven by the insight that millennial women often prefer small everyday luxuries vs. big, expensive items. Milano cookies with their fancy silver lining and the fluted paper trays, fit right in for those who covet the Pinterest lifestyle.
This creative directed by Station Films' Lena Beug highlights the little bit of fancy you feel when you open a bag of Milano Cookies and take a bite of that delicate shortbread and dark chocolate. The treat hits the spot, but also elevates the moment and lifts spirits to a fancy place. Keeping their target of millennial and Gen Z in mind Saatchi created a Tiktok-specific asset to bring this campaign to life.
