FedEx promotes sustainability goals with Willie Nelson in new film
Spot directed by Noam Murro and produced by Biscuit Filmworks.
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As we close out Earth Month, FedEx launches its latest sustainability marketing effort, themed Priority Earth, with the support of musical legend and recognised environmentalist, Willie Nelson.
FedEx has always prioritised delivering for its customers. But there is another priority we all share: Earth. FedEx is doing its part to prioritise a more sustainable planet, with the goal to be carbon neutral by 2040, which the brand first publicised just last month.
A new spot features Willie Nelson’s iconic track, Always On My Mind, with the star himself making a cameo at the end. The film, Delivering For Earth depicts FedEx’s efforts for a more sustainable world by highlighting some of the tangible actions and innovations the brand has put in place to further its carbon neutrality goals. The work catches attention with its somewhat hyperbolic love story featuring real FedEx innovations as “gifts” to the planet, including the increasing use of electric vehicles, reusable envelopes, and “Roxo” the FedEx SameDay Delivery Bot, now in development.
Credits
View on- Agency BBDO/New York
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
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Credits
View on- Agency BBDO/New York
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
- Art Producer Jasmine Batista
- Chief Creative Officer David Lubars
- Creative Director Banks Noel
- Executive Creative Director Greg Ketchum
- Executive Creative Director Tom Godici
- Group Executive Producer Alex Gianni
- Senior Creative Director Greg Gerstner
- Senior Creative Director/Copywriter Tom Kraemer
- Senior Music Producer Julia Millison
- HP Sean Moody
- Edit Company Rock Paper Scissors
- Executive Producer Eve Kornblum
- Producer Jennifer Greenfield
- Editor Damion Clayton
- Conform/Finishing Method Studios/New York
- Conform Artist Doug Luka
- Producer Bennett Lieber
- Producer Lauren Mullen
- Managing Director Shawn Lacy
- Executive Producer Andrew Travelstead
- DP Eric Schmidt
- Colorist Alex Bickel
- Sound Design/Audio Post Sound Lounge
- Sound Designer/Audio Mixer Tom Jucarone
- Executive Producer Hyatt Choate
- Production Designer Brock Houghton
- Producer Emily Skinner
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Credits
powered by- Agency BBDO/New York
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
- Art Producer Jasmine Batista
- Chief Creative Officer David Lubars
- Creative Director Banks Noel
- Executive Creative Director Greg Ketchum
- Executive Creative Director Tom Godici
- Group Executive Producer Alex Gianni
- Senior Creative Director Greg Gerstner
- Senior Creative Director/Copywriter Tom Kraemer
- Senior Music Producer Julia Millison
- HP Sean Moody
- Edit Company Rock Paper Scissors
- Executive Producer Eve Kornblum
- Producer Jennifer Greenfield
- Editor Damion Clayton
- Conform/Finishing Method Studios/New York
- Conform Artist Doug Luka
- Producer Bennett Lieber
- Producer Lauren Mullen
- Managing Director Shawn Lacy
- Executive Producer Andrew Travelstead
- DP Eric Schmidt
- Colorist Alex Bickel
- Sound Design/Audio Post Sound Lounge
- Sound Designer/Audio Mixer Tom Jucarone
- Executive Producer Hyatt Choate
- Production Designer Brock Houghton
- Producer Emily Skinner
The work launched on Willie Nelson’s birthday, a gift from him and FedEx for your viewing pleasure!
Created with its longtime creative agency BBDO New York, the team seized the opportunity to harness Willie Nelson’s star power to support the brand’s mission. Nelson is well-known for his environmentalism, often hosting events to raise awareness about the importance of sustainability and having received awards for championing environmental causes.
The work is part of the new FedEx overarching brand positioning, Where Now Meets Next, which debuted earlier this year.
