Fifteen charities team up to show We Are Undefeatable
The movement, with support from Sport England and the National Lottery, sets out to inspire people living with health conditions to get active in a way that’s right for them.
)
Credits
View on- Agency FCB Inferno/London
- Production Company Knucklehead
- Director JJ Augustavo
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency FCB Inferno/London
- Production Company Knucklehead
- Director JJ Augustavo
- Post Production Framestore/London
- Music and Sound Soundtree Music
- Producer Francis Mildmay-White
- Production Manager Cat Irving
- 1st AD Benji Edwards
- DP Luke Jacobs / (DP)
- Editor Vid Price
- Producer Polly Kemp
- Producer Sian Jenkins
- Colorist Simon Bourne
- Colorist Jessica Vile
- Flame Artist Jason Farrow
- Flame Artist Ally Burnett
- Producer Jay James
- Music Arranged Luis Almau
- Sound Designer Henning Knoepfel
- Chief Creative Officer Owen Lee
- Creative Director Sarah Lefkowith
- Creative Director Nicole Chen
- Creative Partner Al Young
- Executive Vice President Sharon Jiggins
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency FCB Inferno/London
- Production Company Knucklehead
- Director JJ Augustavo
- Post Production Framestore/London
- Music and Sound Soundtree Music
- Producer Francis Mildmay-White
- Production Manager Cat Irving
- 1st AD Benji Edwards
- DP Luke Jacobs / (DP)
- Editor Vid Price
- Producer Polly Kemp
- Producer Sian Jenkins
- Colorist Simon Bourne
- Colorist Jessica Vile
- Flame Artist Jason Farrow
- Flame Artist Ally Burnett
- Producer Jay James
- Music Arranged Luis Almau
- Sound Designer Henning Knoepfel
- Chief Creative Officer Owen Lee
- Creative Director Sarah Lefkowith
- Creative Director Nicole Chen
- Creative Partner Al Young
- Executive Vice President Sharon Jiggins
In an effort to support the one in four (15 million) people in England who live with one or more long-term health conditions, such as diabetes, cancer, arthritis and Parkinson; FCB Inferno, Sport England, the National Lottery, and 15 leading charities have teamed up to create We Are Undefeatable.
Kicking off with a 60-second TVC, on air from the 2nd September, the campaign showcases a cast of people with real long-term health conditions across England. Set to the classic track That’s Life, the film shows what getting active actually looks like for those with health conditions, including the unconventional exercises they might do and both the struggles and successes they experience.
Bolstering the offering are 14 mini-documentaries (ranging in duration from 87 seconds to over 3.5 minutes) which take a deeper dive into the lives and struggles of the individuals featured in the TVC.
Shot by Knucklehead's JJ Augustavo, the campaign not only offers a loving look at people with difficulties but also acts as a terrific call-to-action for those who feel that physical activity might be beyond them.
