FilmBrazil Brings FILM[ME]BRAZIL Campaign To Cannes

FilmBrazil, the international division of the Brazilian Association of Production Companies (APRO), in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) - returns to the Cannes Lions International Festival of Creativity 2016 with an exciting, new campaign: FILM[ME]BRAZIL. 

Conceived by creatives at F/Nazca Saatchi & Saatchi, the campaign will bring together the top Brazilian Directors at Cannes this year to create a series of videos about the festival, which will be shared on social media via Instagram (@filmbrazil) and on the FilmBrazil website www.filmbrazil.com

"We are so excited to be able to showcase the incredibly diverse creative talents that Brazilian Directors have to offer the international advertising community through the FILM[ME]BRAZIL campaign," says Marianna Souza, Executive Manager of FilmBrazil.

Other initiatives by FilmBrazil at the Cannes Lions Festival 2016 include its annual sponsorship of the "Film Craft" awards category and the FilmBrazil Banner at the entrance of the Palais De Festivals. FilmBrazil is also hosting a networking event a Carlton's Beach on Tuesday, June 21st 7:30-9:30 pm. Two notable members of FilmBrazil are serving as Cannes Jurors this year: Mateus de Paula Santos, Creative Director/Founder of Lobo; and Tadeu Jungle, Director and Partner in Academia de Filmes. (see bios/photos attached)

For the FILM[ME]BRAZIL campaign, the FimBrazil team will be providing assistance throughout the week for the production of the videos, including providing all the resources needed such as cameras, DPs, Producers, an editing base, etc. in order to help the Directors accomplish their "mission." Positioned as a "competition" among the Directors, the FilmBrazil team will also be promoting the videos via social media throughout the week, encouraging festival attendees to "share" on their own social media platforms.