Fiverr revolutionise business succession
Fiverr in-house creative team and Markenfilm Crossing present the second Fiverr commercial exclusively for the German market.
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Fiverr, the company changing the way the world works together is challenging the traditional notion of business succession in its new local advertising campaign.
The spot, which is running now on both TV and digital platforms, features a corporate patriarch of a mid-sized company telling his children that it's time to talk about the company's future. However, it is not the children who are to succeed him, but Fiverr Freelancers who will take care of the company's needs.
In a world where change is the only constant and companies increasingly rely on flexibility and diversity, Fiverr helps them find the right talent for their projects at any time. Freelancers support medium-sized companies to help secure their future.
Credits
View on- Agency Client Direct
- Production Company Markenfilm Crossing GmbH
- Director Alex Eslam
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Credits
View on- Agency Client Direct
- Production Company Markenfilm Crossing GmbH
- Director Alex Eslam
- Creative Director Timm Weber
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Markenfilm Crossing GmbH
- Director Alex Eslam
- Creative Director Timm Weber
The commercial, which was developed jointly by Fiverr's in-house creative team and creation at Markenfilm Crossing, features a cantankerous company patriarch who has realized that it's time to discard traditional ways of thinking. The spot's message: Fiverr Freelancers bring not only expertise, but also a diversity of ideas and solutions to companies.
"Company succession is a major challenge for many entrepreneurs in the German SME sector," says Florian Müller, Country Manager DACH at Fiverr. "In its second local campaign, Fiverr takes a humorous approach to this serious topic. With our Talent Cloud, we don't offer direct business succession, but access to freelance talent for the very specific needs of entrepreneurs."
"The Fiverr campaign is a great example of how creation can occur outside of the usual client agency model. For example, Fiverr's in-house creative team worked with Markenfilm Kreation to develop the script. Since there were creatives on both sides, the work was very productive and the result speaks for itself," says Timm Weber, CD of the Markenfilm Group.
The film was realised by director Alex Eslam.
