Food justice comes to the tupperware party
The sky becomes cloudy with a chance of IKEA meatballs as a young boy races to get home before his mother can throw out the leftovers.
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Credits
View on- Agency Instinct BBDO/Moscow
- Production Company ALFA FILM
- Director Ilya Naishuller
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Credits
View on- Agency Instinct BBDO/Moscow
- Production Company ALFA FILM
- Director Ilya Naishuller
- Graphic Stuido CGF
- Executive Producer Petr Ilin
- Producer Leonid Lukyanov
- Producer Alexandra Bravova
- Chief Creative Director Yaroslav Orlov
- Chief Creative Director Roman Firainer
- Client Service Director Marina Vershinina
- Creative Director Antonina Pirogova
- Creative Director Evgeny Golovan
- Producer Tatiana Dmitrieva
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Credits
powered by- Agency Instinct BBDO/Moscow
- Production Company ALFA FILM
- Director Ilya Naishuller
- Graphic Stuido CGF
- Executive Producer Petr Ilin
- Producer Leonid Lukyanov
- Producer Alexandra Bravova
- Chief Creative Director Yaroslav Orlov
- Chief Creative Director Roman Firainer
- Client Service Director Marina Vershinina
- Creative Director Antonina Pirogova
- Creative Director Evgeny Golovan
- Producer Tatiana Dmitrieva
Taking on a sustainable stance, the iconic Swedish furniture store advocates for saving food instead of tossing it away.
As a family gets rid of the last of the leftovers, giant pieces of food rain down on a young boy as he races home. With the seminal Christmas noel, Carol of the Bells, in the background, the child runs through Swiss cheese and avoids falling foodstuffs as he attempts to get home to stop the Waste.
Great Guns’ Ilya Naishuller directed the spot, produced by ALFA. The piece for IKEA places emphasis on marketing with a message, encouraging viewers to save excess food, especially around the holidays, when it feels like there’s a new party every weekend.
