Ford gives Father Christmas a break
In the vehicle brand's seasonal campaign, VML show us that the one thing Santa really wants for Christmas is some rest.
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This holiday season, it turns out the one thing Santa Claus really wants is a break, and a new campaign created by VML, titled, Naptime, Ford delivers just that.
The ad, directed by Deka Brothers through Local Boy, cleverly shows Santa using Ford's Pickup & Delivery for his Bronco. While his ride is taken care of, he gets to catch up on some much-needed sleep during his busiest time of year.
The idea is simple but powerful: if Ford Pickup & Delivery service can save time for the busiest person on Earth, it’s a game-changer for the rest of us. It’s a charming and human take on the holiday rush, reminding us that sometimes the best gift of all is a moment of rest.
Credits
View on- Agency VML/Detroit
- Production Company Local Boy
- Director Deka Brothers
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Credits
View on- Agency VML/Detroit
- Production Company Local Boy
- Director Deka Brothers
- Editing/VFX/Music/Sound Design Local Boy
- Editing/VFX/Music/Sound Design Deka Brothers
- Audio Post Blend Productions
- Audio Mixer Jason Kuehn
- Global Chief Creative Officer Jason Xenopoulos
- Chief Creative Officer Bob Guisgand
- Executive Creative Director Susan Mersch
- Art Director Matt Swanson
- Copywriter Nathan Strong
- HP Kurt Kulas
- Producer Susan Rabaut
- Colorist Patrick Sexton
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VML/Detroit
- Production Company Local Boy
- Director Deka Brothers
- Editing/VFX/Music/Sound Design Local Boy
- Editing/VFX/Music/Sound Design Deka Brothers
- Audio Post Blend Productions
- Audio Mixer Jason Kuehn
- Global Chief Creative Officer Jason Xenopoulos
- Chief Creative Officer Bob Guisgand
- Executive Creative Director Susan Mersch
- Art Director Matt Swanson
- Copywriter Nathan Strong
- HP Kurt Kulas
- Producer Susan Rabaut
- Colorist Patrick Sexton
Andrea Howard, US Marketing Retail Service Marketing Lead, Ford: “We are proud of the work with VML and excited to demonstrate the convenience of Ford Pickup & Delivery in such a memorable way. The campaign is a charming reminder that everyone could use more time to rest—and showing that through a character as iconic as Santa Claus makes the message resonate perfectly.”
Robert Guisgand, Chief Creative Officer, North America, WPP, Ford: “We know that work rooted in culture performs best on social. So, for the holidays, we wanted to create something that connects with owners, puts a smile on their face, and showcases the benefits of Ford Mobile Service in a fun, memorable way."
