Ford pens a letter... Dear Car Girl
Ford's new film for International Women's Day is directed by Jihye Ku.
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Success for Ford is expanding what the Ford brand means and making it clear, through marketing comms and brand actions, that Ford is also a brand for women. As such, the work and messages the brand has put out in the world have aimed to talk with and to women, not at them.
For IWD, In collaboration with Wieden+Kennedy New York, Ford has penned a love letter to women in auto everywhere who don’t always get the public love and support that they deserve. It’s called Dear Car Girl. “Girl” not to be diminutive, but “girl” as in full of potential; “girl” as in unabashedly driven by what lights you up.
The idea is coming to life in several ways: A beautiful film directed by Jihye Ku, produced by W+K's editorial studio company JOINT and starring inspiring figures such as:
- Dee Bryant - stunt driver and frequent Ford collaborator
- Fernanda Medina - Ford engineer
- Gabby Downing - racer, car-builder and Bronco Ambassador
- Lauren Stoney - drag racer and Mustang Ambassador
Credits
View on- Agency Wieden + Kennedy/New York
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Jihye Ku
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Credits
View on- Agency Wieden + Kennedy/New York
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Jihye Ku
- Post Producer Kari Lewis
- Editing/Post Production Joint Editorial (In-House at Wieden + Kennedy)
- Music Alibi Music Library
- Color La Voglia
- Executive Producer Michelle Carman
- Colorist Mary Perrino
- DP Domo Jones
- Editor Laura Bermudez
- Sound Designer/Audio Mixer Natasha Jacobs
- Chief Creative Officer Marques Gartrell
- Post Producer Naheem Adio Kujenya
- Chief Creative Officer Brandon Henderson
- Production Designer/Art Director Alexa Polanco
- Creative Director Stuart Jennings
- Art Director Madi Ko
- Copywriter Funmi Adejobi
- HP Nick Setounski
- Executive Producer Jessica Griffeth
- Producer Rodrigo Nino
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/New York
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Jihye Ku
- Post Producer Kari Lewis
- Editing/Post Production Joint Editorial (In-House at Wieden + Kennedy)
- Music Alibi Music Library
- Color La Voglia
- Executive Producer Michelle Carman
- Colorist Mary Perrino
- DP Domo Jones
- Editor Laura Bermudez
- Sound Designer/Audio Mixer Natasha Jacobs
- Chief Creative Officer Marques Gartrell
- Post Producer Naheem Adio Kujenya
- Chief Creative Officer Brandon Henderson
- Production Designer/Art Director Alexa Polanco
- Creative Director Stuart Jennings
- Art Director Madi Ko
- Copywriter Funmi Adejobi
- HP Nick Setounski
- Executive Producer Jessica Griffeth
- Producer Rodrigo Nino
Q&A videos that dive deeper into each of their stories. The videos will be shared across Ford social channels and will be followed up with #CarGirl UGC prompt to encourage women to post about what makes them a #CarGirl.
Ford has been consistently putting women at the forefront through various brand actions and marketing efforts. Here are some examples:
- Female executives leading global teams include Chief Marketing Officer Lisa Materazzo, Ford Pro’s Chief Marketing Officer Wanda Young, Chief Experience Officer Elena Ford, and Vice President of EV Programs and Energy Supply Chain Lisa Drake, among others.
- The recent partnership with acclaimed actress and avid auto enthusiast Sydney Sweeney (the first line of merch sold out in 36 hours and led to Ford's most-liked post on Instagram)
- Female chief engineers creating best-selling vehicles, like the electric Mustang Mach-E, the new Ford Explorer, and the new Mustang.
