Friends of the Earth takes us on an eco-anxiety dash
A woman's quest to be more eco-friendly takes her on a madcap journey in Don't Panic's high-octane yet heedful spot.
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Credits
View on- Agency Don't Panic/London
- Production Company Stink Studios/UK
- Director Eoin Glaister
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Credits
View on- Agency Don't Panic/London
- Production Company Stink Studios/UK
- Director Eoin Glaister
- Editing Trim
- Post Production UNIT Media
- Exec Producer Blake Powell
- Producer Martha McGuirk
- Production Assistant Nellie Heron-Anstead
- DP Fabian Wagner
- Editor James Forbes-Robertson
- Edit Producer Polly Kemp
- Exec Post Producer Alison Wendt
- Colourist Denny Cooper
- VFX Milo Paterson
- VFX Scott Ryan
- Sound Designer Aaron Taffel
- Sound Producer Molly Butcher
- Sound Design Conor O'Donnell
- Creative Partner Rick Dodds
- Creative Madeline Charles
- Creative Jake Moss
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Credits
powered by- Agency Don't Panic/London
- Production Company Stink Studios/UK
- Director Eoin Glaister
- Editing Trim
- Post Production UNIT Media
- Exec Producer Blake Powell
- Producer Martha McGuirk
- Production Assistant Nellie Heron-Anstead
- DP Fabian Wagner
- Editor James Forbes-Robertson
- Edit Producer Polly Kemp
- Exec Post Producer Alison Wendt
- Colourist Denny Cooper
- VFX Milo Paterson
- VFX Scott Ryan
- Sound Designer Aaron Taffel
- Sound Producer Molly Butcher
- Sound Design Conor O'Donnell
- Creative Partner Rick Dodds
- Creative Madeline Charles
- Creative Jake Moss
With the ongoing concern of a climate catastrophe, eco-anxiety is a very real phenomenon.
Be it forgetting your reusable bag, misplacing your durable coffee cup or dumping your trash without sorting it first, small moments of thoughtlessness can result in later 'what have I done?' panics.
Humorously bringing to life such a frenzy (albeit to an extreme level) is this enjoyably madcap spot, We’ve All Been There, from Don't Panic for Friends of the Earth, following a young woman (Jasmine Jobson, of Netflix’s Toy Boy fame) frantically chasing down a departing bin van.
Shot with fast-paced flair by Stink's Eoin Glaister, the film's escalating insanity coupled with cool-down denouement makes for a thoughtful and thrilling watch.
Rick Dodds, Creative Partner, Don’t Panic said “One of the most telling elements of producing this idea, is how everyone on the crew identified with the issue. Everybody had a story about feeling eco-anxiety over one thing or another. Jasmine Jobson really embodied it, and she was simply brilliant - throwing herself into chase scene after chase scene over three, freezing cold nights in South East London.
“From the off we didn’t want this to feel like a typical charity film. We wanted to create a high-intensity, Hollywood-esque chase scene that got pulses racing. The more dramatic we made it, the more humour there would be in the reveal; it was all for a plastic bottle she’d put in the wrong bin.”
“This was a dream job from the get go: a chance to get stuck into some gritty genre proper, a cracking punchline and all for a good cause” adds Glaister. “Given that I am now writing this from the comfort of the Stink offices and am no longer stood beside a motorway in the freezing cold at 4am, I can safely say it was an utter joy to shoot and the crew enjoyed every last second of it.
"Jokes aside, we were extremely lucky to pull the crew we did, a level of expertise usually reserved for blockbusters.
