Gentleman Scholar Explores "What Music Looks Like" For Pandora

The latest work produced by Gentleman Scholar creative directors William Campbell, Will Johnson and their colleagues as part of Pandora's far-reaching online brand expansion is a spot entitled "What Music Looks Like." The energetic :30 spot set to GRiZ’s "Can't Hold Me Down" track featuring Tash Neal recently debuted on Pandora’s YouTube channel.

Here are more details from both Wills: "Whenever you are given an opportunity to visualize a world in a completely unexpected way, something amazing usually happens," they began. "The brief from Pandora was to use bright vibrant paint to create what sound looks like. Knowing that we would be building off of an amazing audio track we dove right into the personality of the shapes of the paint. What sounds made what shapes and how could we choreograph a dance between the visuals and the audio. In the end we were able to play... and in doing so, it allowed us to create an explosion of energy and style."