Gerry the goose flies better with Emirates
Emirates’ latest spot stars a glamorous CGI goose with a taste for luxury.
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Untold Studios’ Ben Cronin directs the uplifting spot for Emirates starring Gerry, a wayward goose who likes to travel in style
Beginning in an idyllic naturalistic setting, we see the lead protagonist Gerry, a photorealistic Canada goose, part ways with his flock and opt for luxury. We see Gerry tucking into a four course meal whilst watching The Goose the Bad and the Ugly on an Emirates flight, before waving at his flock who pass by the window.
Untold Studios' director Ben Cronin creates a palpable sense of luxury throughout the spot, mixing premium natural history cinematography with shots of the stylish interior of the Emirates Premium Economy cabin. The nuanced performance from the lead goose never strays too far into the anthropomorphic, whilst still maintaining a sense of universal charm.
Credits
View on- Agency Client Direct
- Production Company Untold Studios
- Director Ben Cronin
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Credits
View on- Agency Client Direct
- Production Company Untold Studios
- Director Ben Cronin
- Editing Gorilla
- Post Production/VFX Untold Studios
- Executive Producer/Producer Josh Davies
- DP Simon Richards
- Editor Matt Chodan
- Executive Producer Sophie Harrison
- Post Producer Lauren Oldfield
- VFX Supervisor Amir Bazazi
- Colorist Julien Alary
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Untold Studios
- Director Ben Cronin
- Editing Gorilla
- Post Production/VFX Untold Studios
- Executive Producer/Producer Josh Davies
- DP Simon Richards
- Editor Matt Chodan
- Executive Producer Sophie Harrison
- Post Producer Lauren Oldfield
- VFX Supervisor Amir Bazazi
- Colorist Julien Alary
Ben Cronin, Director & Creative Director at Untold Studios, explains, “I loved this script instantly and knew it was an endearing story to tell. Our VFX team did an amazing job bringing Gerry to life, especially as CGI birds are incredibly difficult to get right! We had a lot of fun making this spot and we hope everyone enjoys its playful spirit.”
The award-winning VFX team at Untold pre-visualised the entire film before shooting. Filming mostly clean plates, with 3D printed and taxidermy goose stand-ins, the team then went to work on crafting the CGI geese. The project showcases a range of techniques from water simulation to matte painting as well as careful compositing to seamlessly integrate the CGI elements into the live-action plates.
