Greater Anglia reimagines a fairytale classic
The train operating company covering London and East Anglia has launched a fantastical new campaign with the help of creative agency Atomic London.
){kind=avatar}
Created by Atomic/London, this fun new spot utilises an Alice in Wonderland theme to personify the feeling of wonder and adventure that the train travels bring.
The campaign seeks to celebrate the long-lasting memories that leisure travel has to offer.
This is the latest campaign using The Hare, created to symbolise the speed and freedom of the Greater Anglia brand. The creative idea tells the story of what would happen if Alice chose to follow the Greater Anglia Hare, instead of the white rabbit. Showcasing Greater Anglia’s network routes and highlighting the iconic destination that it is depicted on them.
Credits
View on- Agency Atomic/London
- Production Company Armoury
- Director Mr Yankey
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Atomic/London
- Production Company Armoury
- Director Mr Yankey
- Production Company/Animation Company Nexus Studios/UK
- Executive Producer Matt Hichens
- Animation Director Florian Caspar
- Executive Producer Rachel Moss
- Editing Stitch
- Editor Chris Wilson
- Post Production/Color No.8
- Executive Producer Charlie Morris
- Colorist Alex Gregory
- Music Licensing/Mastering Felt Music
- Music Licensing/Mastering Charlie Tenku
- Sound Design Clearcut Sound
- Creative Director Matt Welch
- Creative Director Simon Welch
- Creative Aoife O'Leary
- Creative Karolina Kezdi
- Producer Alex Coxhill
- Producer Sonya Sier
- Producer Derek Walsh
- DP Rik Burnell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Atomic/London
- Production Company Armoury
- Director Mr Yankey
- Production Company/Animation Company Nexus Studios/UK
- Executive Producer Matt Hichens
- Animation Director Florian Caspar
- Executive Producer Rachel Moss
- Editing Stitch
- Editor Chris Wilson
- Post Production/Color No.8
- Executive Producer Charlie Morris
- Colorist Alex Gregory
- Music Licensing/Mastering Felt Music
- Music Licensing/Mastering Charlie Tenku
- Sound Design Clearcut Sound
- Creative Director Matt Welch
- Creative Director Simon Welch
- Creative Aoife O'Leary
- Creative Karolina Kezdi
- Producer Alex Coxhill
- Producer Sonya Sier
- Producer Derek Walsh
- DP Rik Burnell
The thirty-second spot - directed by Mr Yankey and produced by Armoury & Nexus Studios - shows that adventure isn’t just found in the pages of storybooks but across the towns and cities serviced by Greater Anglia. In the ad, we see what happens when Alice follows The Hare on a journey across London meeting real characters and situations who bear more than a little similarity to those in the tale.
David Metherell, Head of Commercial Development at Greater Anglia, says: “The Greater Anglia brand has seen a challenging period for the business and industry since the pandemic. Although since the introduction of the Red Hare as a core distinctive asset, our marketing activity over the past 5 years has elevated considerably. We’re now ready to launch a new campaign that further builds our brand saliency in the region to bring in new customers to experience our new fleet of trains”.
Ela Hawran-Beaumont, Senior Marketing Manager at Greater Anglia, says: “We’re very excited to launch this campaign. It gives our brand character an opportunity to show even more personality and humour, through a beautiful but modern take of the classic tale”.
