Greatguns:USA Adds Mikko
The Finnish director, who got his start at MTV3, brings his offbeat comic style to the US market.
Greatguns:USA Adds Finnish Director Mikko
Greatguns:USA has added Director Mikko Lehtinen to its roster. The director, who goes by his first name, was raised in Finland where he studied film, theater, cultural history, and commercial design. At the age of 17 he started as a production assistant at MTV3 and came up through the production ranks at the network, where he would eventually produce, direct and edit.
It was during his time at MTV3 that Mikko was drawn to the art and craft of visual storytelling. His work mixes a strong visual style coupled with an off-beat sense of comedic timing which produces a quirky, 'one of a kind' feeling.
Mikko's commercials career got its start in Europe; since then he's worked around the globe, honing his visual approach and storytelling skills. His signing with Greatguns:USA is designed to increase his international exposure.
Mikko's most current work include spots for: Forum Bank out of O&M that was shortlisted in Cannes this year, as well as spots for Suchard's Mini Rocher candy out of Leg Agency in Paris; a comic campaign for Oasis, a Coca Cola brand, out of Mother London; and work for Sprite and Star Chips out of Oglivy in Warsaw.
His reel also includes spots for such brands as Range Rover, Volkswagen, T-Mobile and others.
Published 27 July, 2011
