Halal delivers A Frame For Every Face for Ace & Tate
Camille Boumans directs film for new brand campaign with creative direction by Pascal Duval.
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The newly launched creative studio of Halal Amsterdam, Halal Studios, has launched a new campaign for leading Dutch eyewear brand Ace & Tate.
A Frame For Every Face is a multimedia campaign, with the film components directed by Camille Boumans and photography by Dutch photographer Nick van Tiem.
The spot uses motion assets that function as a hypnotic loop, by using the camera to zoom into the eyes of a person wearing the frames, before panning through their eye into another person wearing a different frame. By zooming into the frames the viewer becomes part of a digital world that mirrors the visual lives of 'screenagers' with this TikTok inspired loop.
Credits
View on- Agency In-House
- Production Company Halal
- Director Camille Boumans
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Credits
View on- Agency In-House
- Production Company Halal
- Director Camille Boumans
- Sound Audentity
- Post Production The Compound
- Creative Director Pascal Duval
- Studio Manager Caroline Hagoort
- Producer Bo Polak
- Photographer Nick van Tiem
- DP Sam Vis
- Executive Producer Job Sanders
- Executive Producer Gijs Determeijer
- Production Manager Djoeke Geijs
- Editor Camille Boumans
- Sound & Music Niels den Otter
- Colorist Wietse Van Bezooijen
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency In-House
- Production Company Halal
- Director Camille Boumans
- Sound Audentity
- Post Production The Compound
- Creative Director Pascal Duval
- Studio Manager Caroline Hagoort
- Producer Bo Polak
- Photographer Nick van Tiem
- DP Sam Vis
- Executive Producer Job Sanders
- Executive Producer Gijs Determeijer
- Production Manager Djoeke Geijs
- Editor Camille Boumans
- Sound & Music Niels den Otter
- Colorist Wietse Van Bezooijen
Duval wanted to show multiple faces to represent Ace & Tate, and demonstrate the brand’s extensive product line. The creative direction of Duval and Boumans showcases the diversity of people who wear Ace & Tate eyewear, and the film features a deep dive into the iris of each character, emphasising how unique each person is and how we all view the world differently.
Duval commented, “the campaign underpins and celebrates a simple concept: Ace & Tate is not made for one face. The creative concept was to show a diverse group of people representing the brand – emphasising the different styles that the brand offers. I’m delighted with the way we partnered with Ace & Tate: we came together and united as a team, closing the gap between brands and makers.”
