Have a lovely day on the TransPennine Express
Characters get together for a Lovely Day in new TransPennine Express campaign from The&Partnership Manchester.
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Charming characters embark on an action-packed day out in the new TransPennine Express campaign which encourages everyone to make the most of getting together.
Created by The&Partnership Manchester and directed by Catherine Prowse through Blinkink, the hero 30-second TV commercial starts at a train station and then follows a bucket and spade as they cram in a raft of activities to their day trip.
The duo are joined by more and more loveable characters along the way, including a set of bagpipes huffing and puffing on a hill walk, a paint pot and brush visiting an art gallery and a torch and battery enjoying a movie at the cinema.
Adam McGowan and Danny O’Keeffe, Associate Creative Directors, said: “We wanted to bring even more creativity and joy into train travel, showing how we can all make the most of getting together across the region. It’s a campaign that’s packed full of little laughs and smiles along the way.”
Credits
View on- Agency The&Partnership/London
- Production Company BLINKINK
- Director Catherine Prowse
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Credits
View on- Agency The&Partnership/London
- Production Company BLINKINK
- Director Catherine Prowse
- Executive Producer Bart Yates
- Executive Producer Josef Byrne
- Head of Production Alex Halley
- Producer Sami Goddard
- CGI Furry Tail Dragon
- Sound Picture House
- Creative Director Andy Bunday
- Associate Creative Director Danny O'Keeffe
- Associate Creative Director Adam McGowan
- Producer Nicki Casey
- DP George Warren
- Production Designer Brin Frost
- Colorist George K
- Song "Lovely Day" Bill Withers
- Sound Designer Paul Harrison
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Credits
powered by- Agency The&Partnership/London
- Production Company BLINKINK
- Director Catherine Prowse
- Executive Producer Bart Yates
- Executive Producer Josef Byrne
- Head of Production Alex Halley
- Producer Sami Goddard
- CGI Furry Tail Dragon
- Sound Picture House
- Creative Director Andy Bunday
- Associate Creative Director Danny O'Keeffe
- Associate Creative Director Adam McGowan
- Producer Nicki Casey
- DP George Warren
- Production Designer Brin Frost
- Colorist George K
- Song "Lovely Day" Bill Withers
- Sound Designer Paul Harrison
Spanning across TV, online video, outdoor, radio, press, social and digital, this is the second outing for the characters. They first hit screens back in 2019 to mark the launch of TransPennine Express' new Nova fleet.
McGowan and O’Keeffe continued: “We brought a new dimension to these characters, making them miniature and using stop-motion, which is a real labour of love. The attention to detail and level of craft involved is unbelievable, Catherine and her team at Blinkink did such a great job of bringing it all to life.”
Bill Withers’ classic Lovely Day provides an aptly bright and rhythmic soundtrack to an adventure peppered with subtle visual gags like the spade throwing some popcorn in the cinema, and the paint pot pondering over a sculpture akin to Rodin’s ‘Thinker’ that all feels a bit too familiar…
The film comes to an end where it started, back at the station as the protagonists bid farewell and bucket boards the train. The stage is then suitably set for the only piece of voiceover in the commercial, Make the most of getting together, followed by the brand name and endline.
Darren Higgins, Commercial Director at TransPennine Express, said: "We're proud to unveil our new campaign centred around how we help bring people together - providing lovely days out to beautiful beaches, big cities, and country escapes.
"We wanted to demonstrate that every meeting can have a little extra meaning when you take a train with TransPennine Express."
