Havoc Content Produces National Peanut Board Video Starring Charles “Peanut” Tillman

Havoc Content and director Raúl B. Fernández continue producing comedic and catchy branded content – this time, a recent video starring Charles “Peanut” Tillman, retired Chicago Bears cornerback. The National Peanut Board video, a comedy piece promoting their #ShellOut campaign, is Tillman’s first ad since his retirement announcement in July, 2016.

The video was a chance for Fernández to crack open his improv comedy skillset and draw on a deep love for quirky humor (not to mention a penchant for flinging off-screen props into the hands of his actors).

Fernández’s prior broadcast advertising experience includes Amazon, Toyota, Lipton and Captain Morgan; he is fresh off of a string of comedy-driven spots with home production company Havoc Content that feature professional athletes and celebrities.

''Especially for comedy, working with an actor to sculpt a performance can be a daunting task,” says Fernández. “There are so many ways to tell a joke. I take my background in improv comedy (as an alum of the Upright Citizens Brigade) and combine it with the formal dramatic directing education I got from USC Film School. In both, the essential core is honesty, telling the story from a place of authenticity - even if that place happens to be the mind of a man who molds peanut butter jars out of peanut butter. It also helps to cast a raccoon as co-star.''

The #ShellOut campaign marks one of the few times in recent memory that a director and production company have teamed up to fill a swimming pool with enough peanuts to support a pro athlete doing snow angels in the tank.

Some helpful peanut tips, can be found on the following National Peanut Board website, as well as on their Twitter and Instagram pages at @PeanutsHere