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Jake Dypka has directed the latest Arla spot for wieden+kennedy London.

When’s the last time you thought about fibre? Exactly. Which is probably why most of us aren’t getting enough. And that’s exactly why Arla have made this tasty yogurt where 4.7g of natural fibre goes completely unnoticed. So you can go on with your life, not wasting a single thought on fibre, thanks to this mighty pot for people who can’t be fussed with fibre.

The spot was directed by Jake Dypka through Independent Films.

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