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From CZAR director Floris Kingma, together with Belgian agency Mortiergbrigade, they created this fast-paced, visually intriguing and witty film for Dutch bank ING. 

It centres (quite literally) around the phenomenon of the thumb and its superhuman powers.

Dynamically filmed through the eye of our thumbs, with some clever in-camera trickery from the POV of a phone, the spot reveals the magical powers that are within our reach. A big thumbs up for our thumbs!

ING – Thumb

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