Introducing the #1776Pack from Pabst Blue Ribbon

After 18 months of social distancing and self-isolation, this 4th of July the USA steps outside together once again to reclaim its independence. And the nation’s largest American owned brewery, Pabst Blue Ribbon, will be right there to take all of the credit. 

Introducing the #1776Pack from Pabst Blue Ribbon. The #1776Pack will contain 1,776 Pabst Blue Ribbon beers and an infinite amount of Freedom.

“We figured the best way to honor the year America claimed its independence was to make a box that held that many beers, 1,776.  It’s the least we could do. I mean beyond making our beer can red, and white, and blue. Actually 1,776 is the most we could do because 1,777 seemed excessive,” said Nick Reely, Vice President of Marketing, Pabst Blue Ribbon.

“Sometimes an idea gets presented to you that’s so obvious and right it makes you wonder what you’re even doing in this business. Shout out to the team for their continued craft, and a substantial thank you to our trusting and ambitious clients,” said Bo MacDonald, Creative Director 72andSunny Los Angeles.